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3 Elements To A Deal-Sealing Classified Ad Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Humor in Advertising Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. What Is Most Important - Copy Or Pic? When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. 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