Plain Speaking ? 4 Secrets For Getting Your Book Purchased

ChicagoAnimation's top of the line services:

Web Site Promotion - We Guarantee you #1 listing in Yahoo and Google.

Flash Template customize service - We invented a way for small business owners to be able to afford a high end Flash site.

Pay Per Click management service - We help your small business to manage and bid on valuable keywords that can help produce profits for your business.

Press Release service - We help you launch your press release to news sources (reporters) through out the United States and all over the world.

Plain Speaking - 4 Secrets For Getting Your Book Purchased

Free Internet Marketing consultings from ChicagoAnimation.
To use this free service please fill out the form below and we will call you to offer you free tips.

* First Name:

* Last Name:

* Email Address:

* Phone Number:

Street Address:

City:

ZipCode:

Your State (2 Letters):

URL (if available):

Your Cell Phone #:

Company Name:

How long has your website been live?

What services or packages can we help you with?
SERVICES: Check all that apply.

	Search Engine Optimization
	Customize a Flash Template
	Customer Relations

	Site Building/Hosting
	eCommerce/Payment
	Other

PACKAGES: Check all that apply.

	Traffic
	Guarantee Prospects

	Communication
	Getting Started

How may we help you?
My current budget is. . .

What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:

1. Make sure the text on the front and back covers is compelling. It should state plainly and simply what the book is about. For example: "Buy this book, and learn how to master the craft of teaching in 15 lessons".

2. Why should anyone buy the book from YOU? Don't waste limited space on the back cover telling the potential reader about your 3 cats - unless it's a book about cats, of course! Write something like: "The author has been a practising teacher for 13 years, and writes regularly for the Teaching Times."

3. Organise the table of contents so that the chapters fall into easily-identifiable sections. For example: "Section 1: Before you face your first class; Section 2: The first year" and so on.

4. Make sure that the chapter headings actually MEAN something. You may think it's great to have chapters like "All that glitters" and "Every cloud has a silver lining", but I' have news for you: nobody else is impressed! When people are browsing they want to know right away what they will get for their money if they buy the book. They don't have time to look at each chapter to find out what it's about. The chapter headings should tell them everything they need to know. For example, have chapters like: "Chapter 3: Maintaining order in your classroom; Chapter 4: Where to find excellent resources for your lessons", and so on.

You have just a few seconds to impress a potential buyer. Don't waste them!

Terry Freedman has nearly thirty years experience in education, and nearly 20 years experience as a writer. A member of the UK's Society of Authors, Terry has had around a dozen books published, and over 800 specialist articles in leading newspapers and magazines. His website provides free access to many of his articles, a free newsletter and more, or visit his blog.

MORE RESOURCES: