| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the butt. From the graphic designer point of view, here's what it looks like. 1. Client meets graphic designer to discuss elaborate plans to market, advertise or promote their products. Potentially, there's a chance that the client wants (needs) the graphic designer to 'revamp' the whole image and identity of the client company. Client gets all hyped up about the potential mullah that will roll into their bank account. Graphic Designer hyperventilates and salivates at the imagined amount on the invoice 2. Graphic Designer proposes some concepts and ideas. Client says that it's not EXACTLY what they had in mind and asks the graphic designer to come up with more ideas. For the graphic designer, this is like being handed a really enormous machine gun to just shoot around in the dark, hoping to hit the target on the dot, you get what I mean? 3. The process gets dragged on. Graphic designer gets frustrated because client is not able to dispense of his idea because he doesn't KNOW what he wants but knows it only when he sees it. 4. Client consults other people in the company and a whole bunch of people gets thrown into the picture with their own ideas and proposals. 5. Graphic designer and client sit down in a limp heap of entangled flesh, not knowing what to do now because months have been wasted testing and trying. Now, we start all over again?.. Knowing what you want right from the start is important. If you have no idea what it is that you want to achieve with your new marketing stuff, sit down with your staff BEFORE you get the graphic designer to do any work. Now, this is a very important point, so, let me say it again?.CONSULT WITH YOUR PEOPLE BEFORE YOU GET YOUR GRAPHIC DESIGNER TO DO ANY WORK! Next, get it all down on paper. Even if you have no intention of passing that piece of document to the graphic designer, at least, you have a clearer vision on what you want. THEN speak to your graphic designer to explore ideas and possible changes to your original idea. Once the graphic design process has begun, pick and choose the people you consult with with care. Too many cooks DO spoil the broth! Only people who can and SHOULD make or help make the decision should be consulted at this very point in time. However, as any client will tell you, the graphic designer has a huge and major role in ensuring that they understand the client's instructions, takes the initiative to research and explore other ideas. When the client tells the graphic designer what he/she wants from their new marketing stuff, it's not set in stone. The graphic designer SHOULD present his/her own ideas as an alternative. If not, what's the use of the graphic designer? Why not just get a clerical or the secretary to just learn how to use the appropriate programs/softwares and come up with something that the client wants? Being a graphic designer is a pain in the butt?.and working with a graphic designer is also a stab in the rear end but at the end of the day?when you see that your effort and all those frustrations results in a smashing success, you can sit back and admire your (and your client's handiwork) over a cup of cappuccino. Marsha Maung is a freelance graphic designer and copy writer who works from home. She designs apparel and premium items at http://www.creativejooz.com and http://www.allmomstuff.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.marshamaung.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
FTC Reviews The Franchise Rule After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can't we use the red magic marker approach and start drawing lines thru massive amount meaningless dribble required in these disclosure documents?Let me explain this philosophical thought for a moment. Image is EVERYTHING The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Brand Building 201: Finding The Ideal Way The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time. Brand Equity Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. Value Proposition Writing - Brand Identity Guru Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo. Business Branding - How Character Affects Customers and Your Business Image The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character. How Much Is A Great Business Logo Really Worth? A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. Branding On The Web Is Like Mining For Fools Gold I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!Branding doesn't work with the net's warp speed - look at some of the leading online brand builders, including a certain big three TV network here in the states and a book seller in Seattle trying to do classic brand extension, from books to barbecues.We tell our B2B clients to build a revenue-producing online brand by developing a campaign that sells the value of their goods or services! Forget the esoteric, very expensive brand building campaigns that have no measurable impact! Here are my ten "cliff notes" to building an effective B2B Brand Online, B2C coming next article. 9 Keys to an Effective Logo The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do. Getting Started in the Mail Order Business. How Much Does It Cost? INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Your Identity Speaks Loudly...What Are You Saying? Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. New Uniforms Could be the Gold Charm for the Golden Arches New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. Which Of These Words Attract Your Clients Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call. Brand Identity Company - Brand Identity Guru Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. Revealing the Roots: The Process of Building Brand How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. Clouds Gather Before A Storm: Utilizing The Power Of Brand How brand management can help utility organisations to create a 'difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. Branding Your Business To Make More Money Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Putting You and Your Company in Position to Own Your Market Americans have always liked their coffee hot. But then Starbucksmade hot coffee desirable, in demand, and extraordinarilyprofitable. Build Brand Identity Through Product Branding Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT - PLACEMENT - PROMOTION - PEOPLE. These 4 P's will enable you to check the way your brand is interpreted.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
