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Mini Website: A Source Of Direct Marketing by: Pegasus
Mini Websites have become the most dominant and cost effective solution to promote and market your products and services. People generally prefer a large site with large number of pages which invariably confuse the visitors. Moreover, most of the pages remain unviewed by the visitor. When people conduct searches in the search engines they expect to get specific results. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site. If the visitor lands at your site and does not find what he is looking for in first two clicks he will automatically switch to another site which he finds more relevant. The concept of direct marketing is always beneficial to the site owner as well as to the visitor.
The idea of mini site is advantageous to small time business or enterprise owners. Being a small business it becomes easy to showcase all the products in few pages. Visitors also find what they are looking for without getting confused.
According to visitor psychology, people give value to straight forward honest offers. Most of the sites now a day are filled with most irrelevant contents as per instructions of any search engine optimizer, which drives visitor away from site as he has so many options to choose.
Take a look at the examples of contents for cake selling site below and decide yourself which one you prefer.
Site one: Welcome to our site, we produce best of products in world. We have cookies, pastries, jellies, etc etc. We are established on ABC with the vision of our founder Mr. XYZ and also greet your visitor with an eye catching animation.
Site two: Looking for cakes? You have come to the right place for Cakes. Below are our regular offerings along with the price, Check out todays special what we have only for you. Like a custom cake of your choice click here and like to know more about us click here.
Definitely the visitor will give more weight to the second site. The reasons are:
1. Visitor was searching for “cakes” and likes to know what cake is, and then only he likes to know who the manufacturers of the cakes are.
2. The site is offering straight answers to the visitor like the prices etc
3. With minimum clicks he is getting all the information.
4. The site loads fast which is a very pleasant thing for any visitor compared to site one which has animation on it and will take time to download.
5. Site 2 showcases the product prices and discounts immediately which is what all visitors look for.
6. Even search engine will give more preference to site 2 as they have specific information’s on cakes compared to site one which have other products to sell.
Bottom line is to attract your visitor by the matter on your site. Give the visitor straight answers and they will become your customers. Today’s market is customer centric so your services have to be customized to suit the customers.
This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at info@pegasusinfocorp.com. Pegasus InfoCorp is an India based web design, web development and online/offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!
Other companies and organizations are welcome to reprint this article on their websites provided the following conditions are met.
The article is not changed in any manner
The article is copied as is in its entirety (including back links to the Pegasus InfoCorp website).
The company/ organization reprinting the article agrees to defend, indemnify and hold harmless Pegasus InfoCorp, its employees, directors, officers, agents, partners and their successors and assigns from and against any and all liabilities, damages, losses, costs and expenses, including attorney's fees, caused by or arising out of claims based upon the use of the article, including any claim of libel, defamation, violation of rights of privacy or publicity, loss of service by subscribers and infringement of intellectual property or other rights
Shared or virtual hosting can be availed on UNIX or Windows platform.
The difference between Window Servers and UNIX operating systems.
Windows Servers:
• Windows Servers are developed to accommodate advanced Microsoft applications.
• They also integrate back office offerings such as FrontPage, Access and MS SQL and offer specific programming environments such as Active Server Pages (ASP), Visual Basic Scripts, and Cold Fusion, which mainly link database applications to the Web.
• They are accessible through GUI-based remote administration packages such as PCA anywhere or through a customized control panel.
• These packages allow you to log into the server’s desktop as chief administrator only if you have complete control over the server.
• Windows hosting is a great alternative for shared and dedicated servers. .NET technology manages and multiplexes Windows servers quite easily.
• Windows is also an exceptional operating system to use if you intend to run your own dedicated server.
• Windows servers guarantees support, security and integration for the Microsoft family of products. It is advisable to use Windows hosting to link a Microsoft-based service to their Internet hosting requirements.
However, Windows hosting, is complex and labor-intensive and can be used if the webmaster has in-depth experience in maintaining Windows systems. In case the webmaster lacks experience they can choose the UNIX platform.
UNIX platform:
• UNIX platform is specially designed to accommodate heavy Web traffic and server loads. UNIX servers are known to host multiple sites and serve out gigabytes of traffic.
• The UNIX platform is favored by most webmasters due to their technical advantages.
• UNIX servers provide a wider degree of flexibility due to their shell environment. Shell environments are interactive, text-based systems that allow webmasters to interact and customize their services in real-time from any computer system worldwide.
• UNIX system can be accessed from any computer connected to the Internet without special or expensive software.
• UNIX platform is preferred because of its uptime. UNIX systems with heavy traffic can provide 99 per cent uptime. Windows servers cannot provide good uptime unless specially configured. For this reason, average webmasters should select UNIX as their OS.
For a beginner it is always suitable to use a UNIX hosting system rather then Windows as UNIX has more advantage over Windows as explained above.
This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at info@pegasusinfocorp.com. Pegasus InfoCorp is an India based web design, web development and online/offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!
Other companies and organizations are welcome to reprint this article on their websites provided the following conditions are met.
The article is not changed in any manner
The article is copied as is in its entirety (including back links to the Pegasus InfoCorp website).
The company/ organization reprinting the article agrees to defend, indemnify and hold harmless Pegasus InfoCorp, its employees, directors, officers, agents, partners and their successors and assigns from and against any and all liabilities, damages, losses, costs and expenses, including attorney's fees, caused by or arising out of claims based upon the use of the article, including any claim of libel, defamation, violation of rights of privacy or publicity, loss of service by subscribers and infringement of intellectual property or other rights
Text is big enough to read. Background does not interrupt the text. The content is clear. You need to identify what you want to achieve with your website.
Navigation
Your website should be easy to navigate. Every page should be consistent and easy to understand links back to other pages. It should give visitors context and help them to find quickly what they are looking for on a website. Without proper navigation a website becomes just a jumble of content. Navigation is even more critical for large websites: in fact, without proper navigation, the larger the website, the less usable it will become. Navigation design is thus a critical function that must be carefully planned and implemented.
Navigation buttons and bars are easy to understand and use. Navigation is consistent throughout the web site. Navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on.
Graphics and designs
True images, animations and designs are one of the important elements because somehow this makes a site more fun and less boring. But excessive use of this elements would just make your visitor get irritated so limit your animations and images because content and clear identified goal still matters.
Buttons are not too big.
Every graphic link has a matching text link. Graphics and backgrounds use browser-safe colors. Pages download quickly.Good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text.
Links
Link colors coordinate with page colors. Links are underlined so they are instantly clear to the visitor. Appearance is not the most important issue. Its “accessibility”, “usability” & “search engine visibility” is more important. If possible, consider doing a couple of other things like, making web pages on the Internet fully “accessible” and “usable” to all users, especially those with disabilities, speed up your website, make it easy for prospective customers to find what they are looking for, make your “web design” easy to navigate.
Often times when consulting with small businesses, I’m asked “where do we get started with a website, and will we be able to afford this?”
First off, you can definitely afford to have a website (most web designers charge in the neighborhood of $70-100/page for fairly basic pages), and I’d argue you can’t afford NOT to have a website for your small business. Many potential customers today prefer to research companies and shop via the web, and the boundaries to the audience you can reach is limited only by your imagination. Let’s look at how you get started.
Initially, you’re going to want to reserve a unique domain name (as in www.yourdomainname.com). Try to think of a name or phrase that is easy to remember. If you can get one to match your company name, that’s best. If not, think of a search term someone might use to find the company. For my company, “consulting services” would be a popular search phrase so including the word “consulting” in the name was a key. Don’t over-think this—keep it simple, and don’t get too cute or fancy with the name.
There are several places you can search for an available domain name including:
• Go Daddy • Register.com • Domains.org
Most domain registrars charge less than $10/year per site name, and their sites do a good job of stepping you through the process if you’re a beginner. If you come across a registrar wishing to charge you too much, shop around—there’s a lot of solid competition in this arena.
Ok. Now you have your domain name picked out and registered, but what good is it to have a web presence if nobody can find you? Immediately submit your domain name to the major search engines such as Yahoo!, Google, and MSN. The reason behind this is it takes several weeks to months for them to “crawl” (inventory) your site. That means you have a little time to get the content for your site developed. Most conventional wisdom suggests developing the content, then submitting to the search engines, but you’ll be ahead in the game if you submit to the engines right away.
To submit to the major engines, go to their websites and look for a link that says something along the lines of “suggest a site” or “suggest a link.” Then follow the links to submit a site for free. You’ll have to answer a few questions, but you’ll be well on your way to helping others find you which is the whole reason you’re wanting a web presence right?
Next, it’s time to develop some content. I’d highly recommend hiring a professional to create an appealing and functional site. Most beginning websites done by inexperienced developers tend to lack good navigation, institute poor layouts, and have unappealing aesthetics. Your site doesn’t have to be complicated to be appealing and functional. If you wish to develop the main content yourself, have a developer create some template pages complete with basic linking for you to obtain a consistent look and feel for your site. There’s nothing wrong with paying for a site shell and tweaking that shell over time. In fact, that’s how most sites are started. Don’t expect a web designer to write your website copy for you—you know the most about your company so you’ll want to drive the bus for that.
Once the content is developed and laid out to your liking, where are you going to put it? Most small businesses don’t have the resources to host and support a site internally so that means finding a web-hosting partner. There are tons of web hosting companies out there (do a Google search for web-hosting and select one that appeals to you), but you’re going to want to find one that is reliable, provides quality 24/7 customer service, and instructs you how to upload and update your content. The web-hosting company does not have to be local to serve your web pages. If you require internet e-mail addresses for your employees, it might benefit you to find a package that includes a certain number of e-mail addresses with the package. These are rather common. Some other whistles and bells you may want to have included: script handling, database integration, shopping carts, and visitor statistics. The latter is rather important to see how your site is doing and which pages your visitors seem to migrate to the most. You’d pay attention to your visitors if they physically came into your company or store so your website shouldn’t be any different.
Voila! You have the very basics of gaining a web presence. Now you’re ready to start tackling ways you can optimize your site content along with gaining new visitors and retaining them.
Google's 8 Specific Quality Guidelines Revisited by: Mei Rose Galang
Being removed from Google's index and falling traffic are probably the two worst SEO nightmares. And as they say "ignorance is not an excuse" since Google have publicly stated their guidelines for websites. The article aims to inform the SEO newbies and remind the experienced SEO experts of the 8 Specific Quality Guidelines set by Google.
1.Avoid hidden text or hidden links
Hidden text are textual contents that cant be seen by the site's visitor, keywords or keyword phrases are added for the search engine, SERP and rankings. The simplest form of hidden text is creating invisible text by making the font color similar to the background color but it is also the easy to detect because simple highlighting can cause the hidden text to appear. Cascading Style Sheets(CSS) are also used to create hidden text using it's built in features that can hide your text.
Instead of using hidden text, SEO practitioners should focus on adding relevant keyword phrases throughout the text but be careful to maintain the copy should be read as normal text.
2. Don't employ cloaking or sneaky redirects.
Cloaking is delivering pages designed for the search engines while providing people with different results. It is a technique where in the content presented to the search engine spider is different from what is presented on the user. The legitimate use of cloaking is for the contents that cannot be parsed like those pages made from Macromedia Flash. Today, cloaking is abused because it is used to trick search engine users. For example, a user made a search about "web design company" but the page was redirected into another site. On the other hand an example of sneaky redirection, is when a user click on a page in SERP and he got redirected to another page.
3. Don't send automatic queries to Google.
Using unauthorized programs to check rankings,submit pages, etc violates Google's terms of service, so if you really have to use such, use it with common sense or don't use it at all.
4. Don't load pages with irrelevant words.
Web pages should be made for the users, not for the search engines. SEO practitioners should focus on making sites rich in information and content. Loading your page with irrelevant words can attract traffic but doesn't improve sales because you do not provide the vital information needed by the visitor.
5.Don't create multiple pages, sub domains, or domains with substantially duplicate content.
In addition to that, don't make multiple domains that are only established to increase site traffic. Don't use pages on other domains to redirect traffic to your site, don't use mirror sites, those with exact content but different domains and too many pages in SERP that redirects to your site. These techniques gives instant results but expect to be banned when you get caught.
6. Don't create pages that install viruses, Trojans, or other bad ware.
Everything that can cause harm to the Internet community should be avoided.
7. Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
Doorway pages are pages designed for driving traffic to another page and usually focusing on specific keywords. Generally, doorway pages are designed for search engines only and this should be avoided because the visitors do not benefit from this practice.
8. If your site participates in an affiliate program, make sure that your site adds value.
You should not participate on link schemes designed to merely increase your Page Rank, don't exchange links with sites that are run by spammers, link farms, free for all directories, adult sites and gambling sites. Avoid establishing partnership with sites with no or little content and exclusively made to boost rankings.
In the end, you should aim to provide clear, unique and relevant content that gives users a reason to visit and return. The best thing to do is to avoid dirty tricks intended to gain instant engine rankings. Aim for long term plan of success, using organic search engine optimization is an option. It will enable you to make pages for the user and at the same time friendly to the search engines.
The A-B-Cs of Domain Name Registration by: Chris Robertson
Before registering a domain name, know the facts. Domain name registration is easy - finding the perfect domain name for your personal or business website is not! There are thousands of possibilities for your domain name, but you can only choose one domain name for a website. So, you must make it count! Here are some pointers to get you started with domain name registration. It's easier than you think.
Keep your Domain Name Simple
A domain name should be simple so visitors will remember it easily. What's easier to remember - three or four words, or only one or two words? Obviously a short, simple domain name is easier to remember. The shorter the name, the less likely people are to misspell it as well. Your goal in choosing a domain name should be to find one that is easy to remember, easy to spell, and will stand out in the minds of visitors. It should be related to your products and services, or personal website theme.
TIP: Avoid using your company name initials or your own name initials. These do not describe anything at all about your website's theme. Visitors will not remember it unless you promote it heavily on national television and all over the Web. But, we'll leave that to "Corporate Web" for now!
Domain Name Registration Pricing
Don't be fooled by high domain name registration prices. Whether you pay a cheap domain name registration fee or a high fee, you're still getting the same thing - a domain name! There's no secret add-on service that can benefit you unless you're getting web hosting or a low-cost web site with your domain name. Otherwise, domain name registration is the same whether you order a cheap domain name or an expensive one. Be sure to shop around before you register.
Checking Domain Name Availability
You can visit almost any web hosting site to check the availability of a domain name. Never assume a domain name is available just because it doesn't show online when you try to bring it up in your browser. If a domain name is not showing online, it could be that the site's server is down at the moment, the owner is still designing a new web site and hasn't put it online yet, or the owner might be trying to sell the domain name. When you check to see if the domain name is available, you do not have to purchase it from the site where you checked. You can purchase it from any company that offers domain name registration once you know it is available.
Beware of Expired Domain Names
If you are considering buying an expired domain name, do research before completing the domain name registration process. You could be wasting your money! Ask the registrar questions about why the domain name has expired, what type of site it was before expiring, etc. Some expired domain names have been banned from the search engines all together because they were used by spammers or those selling illegal products or services. If that were the case, you'd be better off finding another domain name. Once a site is banned from the search engines, getting it listed again is almost impossible. Your chances for good, targeted traffic are next to none.
Web Hosting and Domain Names
Some companies offer both web hosting and domain name registration. Others might offer one or the other, or a combined package where you can get a low-cost web site along with a cheap domain name and web hosting. Though it's easier to keep up with billing and expenses if you do all this through one company, you are not required to host your site with the same company where you register your domain name. It will not affect how your web site services are handled, or how you operate your site.
Domain name registration can be an easy process once you decide on the right domain name. Your domain name will be a key player in your online success, so take your time to choose a winner!
Advantages and Disadvantages Of Using Web Templates or WYSIWYG Editors For Web Designing by: Jaya Kumar Patchala
This article discusses the pros and cons of using website templates and WYSIWYG editors to design web pages as against traditional web programming. This article is intended for novice web developers and prospective website owners.
Template based web page development:
A lot of people get tempted by good looking web templates. Some template vendors even offer do-it-yourself kits to their customers. Web templates are designed by experts, using the latest designing software. They look stunning, compared to web pages developed by other means. While readymade templates offer several advantages, they have some disadvantages too.
Advantages of using templates:
1. You know how your finished site looks. You can choose the template that appeals to you. You need not rely on a web developer to get a good looking website.
2. Faster turnaround. You need not spend a lot of time on getting the colors and layout right. You can go straight to changing text and proceed with programming.
3. Templates are much cheaper than hiring a web developer. There are several sites that offer free templates as well.
4. Templates look much better than sites developed in traditional HTML programming. Templates are designed by professionals that are creative and competent and experienced.
5. Templates can be customized by anyone with basic HTML knowledge. You can customize the template yourself using a text editor.
Disadvantages of using templates:
1. You can get web templates for free or at a low-price. But these templates are not unique. Several people may have already bought or downloaded the template you have chosen. If you cant change the colors or layout a bit, your site looks like a clone of several sites. If you want a unique template design licensed only to you, you need to spend a fortune on it.
2. Often, templates don’t look good if you stretch them a bit. For example, if there is space for 100 words in a block and if you try to insert 200 words in that space, the template layout may change. And this may not look good. This puts limitations on text you can place in a template based web page, thereby restricting you from optimizing text or being descriptive about your business. It is well known that the more verbose in a page the more attention it gets from search engines. A template doesn’t come with Meta tags. You need to insert these meta tags.
3. Templates are good for static pages. If a site needs dynamic pages with a huge database to built, you need to opt for simpler templates.
4. If you are doing customization for yourself, always work on a copy of the template files. Templates are often done with simple HTML. But if you try to edit HTML tags instead of text between them, you might end up with bad page layout.
5. If there are template files with .tpl extension, locate the files where variables are defined. Then try to establish the logic behind the file system.
Using WYSIWYG editors:
Nowadays, several WYSIWYG (What You See Is What You Get) editors are available for creating web pages. With these editors it is possible to create good looking pages simply by dragging and dropping objects on the page, without any HTML knowledge. They come with a lot of menu options. If you are familiar with windows objects or windows based software, you can create a web page in time.
Advantages of using a WYSIWYG editor:
1. It's great fun to create web pages this way. You can do it yourself, experimenting with colors and layouts. The web page is likely to be unique, unless you are trying to clone another web page. You can stretch your imagination.
2. It’s faster and easier to create web pages. You can make changes to a page layout by simply dragging the objects to their new positions.
3. You can make changes to content (text or images) in WYSIWYG editor, instead of searching for and inserting between HTML tags, or using a complex content management system.
4. WYSIWYG software runs on any windows computer.
5. you can also create background images on fly.
Disadvantages of using a WYSIWYG editor:
1. A WYSIWYG editor produces files of large sizes. The web page may take a bit longer to download.
2. The HTML code generated may not be compliant with existing web standards. Some of these editors are meant for web sites to be hosted with particular servers. Some WYSIWYG editors even produce files with their own extensions.
3. You need to fill in a lot of details, such as Meta tags and link colors for each page. Some WYSIWIG editors support CSS while editing and some don’t.
4. You need to preview the page in different browsers more often to see if the page is shaping up as you intended.
5. Web pages designed using WYSIWYG editors are rigid. They do not stretch if you put more text or images on a page. Instead they overlap on each other. Some WYSIWYG editors produce excessive div tags. It is difficult to edit these pages in an ordinary HTML editor.
6. Often these web pages are difficult to optimize for search engines.
I believe this article will help you in deciding the tools to use for your next website. If your site requires a huge database and pages need to produce dynamically, it is always better to opt for traditional programming methods. If your site is static, then a great looking template or using WYSIWYG editor will be a good option. Another factor you need to consider is SEO. If you want to rely on traffic from search engines, traditional HTML, CSS gives you the best results. If you can promote your site by spending huge amounts of money, you can go for flashier and visually stunning templates without much regard to SEO.
Choosing Good Domain Names and Web Host by: Sitecritic.net
A Domain name is the unique name of a website, just like sitecritic.net. There are many registrars around and the cost to register a new domain name can range anywhere from 4 to 30 USD per year. Domain name Registration and Web hosting is a different thing. You can register your domain name from company A and host it in company B. In simple terms, a domain name service provider stores your domain name and points it to the web host which stores all your web pages.
Choosing A Good Domain Name
Choosing a domain name is a serious business. A good domain name is easy to remember and contains the keyword that you want. You can choose to buy a new domain name or an expired one. Some expired domain names are well established and worth buying (They have many websites linking to it and possibly a good Google PR). You can find many websites selling expired domains by googling "expired domain name".
If you buy a new domain name, basically you start everything from scratch. Google tends to prevent new websites from appearing in its search engine for a few months or even longer. You have to build up your reputation in the web, get people to link to you and so on (Getting good inbound links is the key to search engine optimisation). However, having said that, building a successful website from scratch often gives you great sense of satisfaction. You do not have to worry about the history of the website, anything about the previous owner and the transfer procedures. There are cheaters around, so you have to becareful.
After reading the keyword selection guide, you should have a better understanding of how to select keywords. The same rule applies for domain names. If you want to create a website teaching people "how to design a web page", ideally, your url should be something like this: "how-to-design-a-web-page.com". Noticed that I put a dash "-" to separate the keywords. Though longer to type, the url will be stronger than a url like this "howtodesignawebsitepage.com". The later url is shorter but harder for the search engines to decipher. However, it is known that search engines are able to decode the urls and extract the keywords. We personally do not like to use the "dash" because it makes the url looks unprofessional. Therefore, short and clean urls with easy to understand terms are good. Google, Yahoo and MSN have no problems with sitecritic.net.
There are other things that you might also consider when choosing domain names. Factors such as company's prestige and whether the url is easy to remember are important as well. Take the previous url "how-to-design-a-web-page" case for example, we could also take the first letter of each keyword and call it htdawp.com. In this case, the url becomes totally meaningless. If my company is already quite popular, I dont need to stuff keywords in my url because it will make my company look unprofessional. Take BMW for example, they just need to register for bmw.com instead of something like prestigecars.com.
Does the extension matters?
Yes, it matters alot. Whether you choose a .com (general), com.au (Australia), or a .co.uk (United Kingdom)...etc depends alot on the location of the audience you are targeting. If you own a web design firm in UK and your domain is a .com and hosted in US, it is harder for people in UK to find you because search engines know where people are searching from and tends to give priority to websites that are hosted in their location. This is call this geo-targeting. In short, a well optimised .com.au website can rank well both in google.com (Google General) and google.com.au (Google Australia). A .com website may loose out to a .com.au website in google.com.au. Furthermore, many companies bought large number of good .com, .net ...etc doman names in order to sell them at a higher price - which makes it hard for you to get a good domain name. Though a country specific domain name can be more expensive, you often get better chances to choose a good domain name.
Depending on your budget, a .info, .biz or some funny extensions might be cheaper to register but harder to remember. A .com, .net or .org domain name seems to be more popular and easily remembered. If you are targeting at the international level or in United States and do not want to spend alot, go for .com, .net .org, .biz, .us or .info.
What To Look For In A Good Host
With strong competition in the web hosting industry, most web host will provide many features at an affordable price. With price ranging from 5 to 10 dollars a month, you can get a decent host for your website. To us, the most important thing is uptime and support. You don't want your email or server to be down. You want someone who knows their stuff when you have questions. Unless your website requires special needs, the features provided by most hosting companies are good enough.
Our Recommendation
Instead of registering a domain name with company A and buying a hosting plan with company B, we recommend you to do both at the same time with the same company. Many hosting providers provide hosting packages that includes domain registration and web hosting. By doing that, you let them do all the backend work and save yourself some trouble of configuring the Domain Name Servers. You combine the bills as well and have lesser things to remember.
When marketers start tinkering in search engine optimization (SEO) or in paid per click (PPC) advertising the lure of "free" draws in new search marketers like moths to a flame. The most well known "free" tool out there is the Yahoo/Overture Inventory tool. Aaron Wall of SEOBook.com has also has an expanded version of the Yahoo! tool, by adding in the subjective search totals from Google and MSN via a calculation of roughly twice the number of searches in Yahoo! for the Google total, and 1/2 the number of Yahoo! searches for the MSN total.
These tools are great to give a general idea for keyword research and at first, seem like the best source of information out there. They are also a great way to find alternative keywords that you might not have thought about. If you are a search marketer who is just starting out, these tools are a great help in helping your clients, whether they are internal or external, figure out just where it is they want to go keyword wise.
At some point, search marketers have to move beyond the lure of the "free". Why? Skewing of the keyword is why.
The best example of skewing with the free keyword tool from Yahoo! is the term "Halloween Costume". If you started to build a site for your Halloween Costume store back in February and started planning for your PPC budget in February and you were utilizing the Yahoo!/Overture tool, you could be highly disappointed come August, September and October. You will likely have blown through your budget if you based it upon the search numbers from February and March since no one is "searching" for Halloween Costumes at that time of year.
This is the primary reason for subscribing or purchasing a keyword tool that can give you a full picture of the traffic keyword produces in searches. I've worked with a few tools, and no one tool is going to give you exactly the data from all the search engines, however, the tool that comes closet is Trellian's Keyword Discovery tool.
Keyword Discovery is by far the best tool out there to give you a year's worth of information on a keyword. You can see the trending, the peaks and valleys, and also which engine the keyword is strongest in. KWD also allows you to see views of keyword performance in EBay and shopping engines like Bizrate, Froogle, Nextag and more.
By investing in keyword tools, you can punch up your value to your clients as you can understand a keyword's life cycle. You can also understand they nature of the keyword's performance in the various engines and shopping sites with tools like Keyword Discovery. Utilizing these two powerful tools can put your far ahead of other search marketers, because in the same amount of time they are utilizing the free tool and calculating "projections", tools like Keyword Discovery have given you at least 3 times as much information. In today's world it is all about working smarter, and smart is investing in the tools to get the job done right.
Domain Names and Search Engine Optimization by: Halstatt Pires
There are a lot of factors involved if you are considering building out a site with search engine optimization in mind. Your domain name is just one, but an important one.
Domain Names and Search Engine Optimization
Search engine optimization is simply an effort to get pages on your site to rank high in the natural or organic listings on various search engines with Google, Yahoo and MSN being the most important. Taking this approach to online marketing requires a lot of planning, patience and work. Unfortunately, many people get off on the wrong foot when the pick their domain name.
Selecting a domain name is often viewed as a simple process. Most businesses will simply use their offline business name or something off the top of their head. Others will try to pick something that is catchy, so visitors will hopefully remember the name and come back to buy more. If you are planning on pursuing search engine optimization, the approaches will not kill you. That being said, there is a better way to pick your domain.
One of the interesting things about most search engines is they put a significant amount of value on the words in the root of a domain name. By root, I mean the words between www and the dot com, net or whatever you are using. Simply put, even a moderate optimization effort will usually lead to the site appearing high under the phrase in the domain name. Given this fact, it is important to think long and hard about the domain you use.
One approach used by many people doing search engine optimization is to match keyword phrases and domains. The idea is to research keyword phrases being used by people in your particular field and then buy domains matching those phrases. For a simple example, consider the fact that many people search for “puppy names”. If you want to build a site about puppies, you would ideally want to buy the domain puppynamesdotcom. Such a site could be optimized and obtain fairly high rankings with a moderate amount of effort.
Obviously, keyword phrases with tons of traffic have already been taken. This should not discourage you, however. Work your way down the phrases identified by whatever research tool you are using. You will be surprised to find that many of the phrases are available. Build a site on one of the domains and you should find your optimization efforts leading to successful results.
How Colors Affect Your Website by: Amber M. Miller
Since people associate particular colors with different emotions, the colors used on your website can have a psychological effect on visitors to your site. By using specific colors geared towards the emotion you want to invoke, you can actually increase product sales.
Here are some colors along with the emotions and symbols they stimulate:
1) WHITE- purity, innocence, peace, perfection, chastity, sterility, cleanliness. In general, white creates a cool and refreshing feeling.
2) BLACK- night, space, authority, sturdiness, reliability, power, constancy, prudence, wisdom, classy, elegance, submission, mourning, demons, witches. Black is a controversial color as it can symbolize both good and evil.
3) RED- love, excitement, warmth, heat, fire, blood, passion, power, aggression, action. Use red as an attention grabber. It works better as an accent color rather than a background one.
5) BLUE- sky, ocean, water, temperature, ice, coolness, mist, shadow, travel, freedom, truth, solitude, wisdom, trust, loyalty, peaceful, calmness, intelligence, dedication, masculinity. Different shades of blue convey opposite meanings. Light blue is peaceful while dark blue is depressing.
7) GREEN- money, calm, envy, greed, nature, life, youth, renewal, hope, vigor, fertility, rebirth, freedom, guilt. Different shades of green have different meanings. Dark green-cool. masculine, conservative, wealth. Emerald green- immortality. Olive green- peace. Green is the easiest color on the eye.
8) Yellow- light, purity, understanding, brightness, warmth, playfulness, creativity. Lemon yellow is the most eye fatiguing color. Yellow can increase irritability so yellow should not be used as a main color, only as an accent. Yellow enhances concentration.
9) ORANGE- autumn, youthful, fire, warmth, contentment, fruitfulness, wholesomeness, strong, generous, endurance, strength, ambition. Orange is the color most associated with appetite so it would be a good color choice for a website selling food products. Orange also makes a product seem more suitable for everyone and more affordable.
11) GRAY- exclusivity. Enhances the psychological response of other colors.
In general, red, orange, and yellow are exciting colors while purple, blue and green are calming ones.
Use the color that symbolizes the emotion you want to convey as the primary color on your website. Add 1-2 other colors to reinforce this emotion. The colors used for your background, header, graphics, text, highlighting, headlines, etc. will all contribute to your website's influence on your visitors.
Many have heard countless news of the downfall of Internet era that caused millions of loss to big companies. However, there are lots of advantages when it comes of having own web site. Think of having a business. Having a website will give a business the ability to reach thousands of potential customers through out the world, with a fraction of cost. These are but a few key benefits of owning a website:
Improve business image with online presence.
Many people today believe that businesses with websites provide superior products or services to those that don't. Think of a website as an online brochure where person can show examples or products and services. Websites provide companies with large customer bases the ability to communicate more effectively. Properly planned, designed and implemented a website should pay for itself and providing a return on investment.
Cost-saving to your business expenditure.
Buying advertising space, whether it's a newspaper ad, billboard, or radio spot, can be very expensive. Adding to the burden are the hours spent trying to figure out the perfect set of words to say everything needed within the constraints of an ad. By advertising business through a website, potential customers have the opportunity to learn more about products and services. A person can instantly publish that same information: new product announcements, employment opportunities, contact information, job openings, surveys, coupons, and investor’s information, almost anything, without material or delivery costs. The customers are able to learn about it instantly just by visiting the related web site.
Unless a company has a very large advertising budget, there's a limit to how much a person can say in the print ads. By including a website address in these ads, potential customers can easily look into the business up on the net. Think of a business card as a print ad.
Unlimited geographic market.
With a web site, a person can easily attract new customers not only locally, but nationally and internationally. By implementing online presence, the person can reach to a market that may have been difficult or expensive to reach through traditional advertising. A website provides these opportunities by allowing him/her to publish who and what is the business all about in a powerful and attractive manner.
24/7/365 Business Hours.
There is no other medium for being available 24/7/365 that even compares to a website. With the modest cost of developing a website and making it available on the Internet, there is nothing even close to being as cost effective. In addition, printed materials are easily misplaced. Television and radio commercials air at preset times. A website can be visited at a time that is convenient for the visitor, and they will have more interest because they want to be there on that particular website.
Professional web design is becoming more important in today's ever-chaging marketplace. Whether you are trying to establish yourself as an online presence or acquire more clientele, professional web design has become crucial. What is it that distinguishes you from your competitor? How often do you find yourself wishing you had an online presence? Are you an entrepreneur? Would your business be better served by professional web design?
So, how do you think your business could be better served by professional web design? Could it be one of the following reasons:
* Flash Environment--Interactive WebPages * PHP Environment--Dynamic WebPages * HTML Environment--Static WebPages * Search Engine Optimization * E-Commerce Development * Sales Page * Video Tutorials * Product Launch * Affiliate Program * Lead Capture--Acquiring New Clientele * Recreating a Professional Look * Creating A Link Directory
eYouCanDoIt, Inc. realizes the importance of professional web development and what it means to your business in terms of deadlines. That is why we strive to complete your professional website in two weeks. After gathering the necessary information to complete your website, we give ourselves a deadline of two weeks. This helps us ensure that your professionally-designed website is completed in a timely manner.
Professional web design and focus on your website is important to us. For that reason, we limit ourselves to five projects every two weeks. After your website is completed, your professional web design comes with one full year of support on operating and adjusting your website.
Locating The Right E-commerce Provider by: Akhil Shahani
E-commerce refers to the buying and selling of goods and services on the internet. The term is interchangeably used with e-business and refers to all forms of business activities such as e-tailing, B2B commerce, intranets and extranets, online advertising or an online presence in any form that is used for some type of communication such as customer service.
As a business owner, you need an e-commerce provider to enable you to do business online. There are a zillion companies out there which provide e-commerce solutions such as web designing and hosting services. Quite likely, all of them will claim to be the best at their jobs!
This piece is intended to help entrepreneurs like you who have a problem choosing the right e-commerce provider. Using the following guidelines will help you make a better decision.
Seek professional services: Don’t depend on Do-IT-Yourself tools, as you risk wasting time and money, and the results are not guaranteed. At present, there are so many professional service providers that you are sure to find one to suit your needs and budget.
Choose a 2 in 1 provider: You might get stuck in a situation where your website requirements need hosting services support. Hence, the company you choose should be able to design your site and host it as well. Selecting such a firm will save you time and frustration and might possibly work out cheaper. You can even benefit from some design firms that offer discounts on hosting packages.
Look for models: Have a look at some of the previous sites designed and hosted by the company you are talking to. If the company has worked on websites for your type of business or industry, chances are that they will be able to work on your project with relative ease.
Assess capabilities: Sometimes your e-commerce provider may not be able to provide support for everything you want to accomplish through your website. For example, they may be unable to provide a payment gateway or a merchant account to your shopping cart. Or they may not have equipped your online store to accept credit cards. In such cases you might be forced to take help from another company, which is not an optimal situation.
Ask key questions: If you’re satisfied with the technical capabilities of several vendors, consider the following questions before deciding on the e-commerce provider:
Is the company reliable? Do I get satisfactory answers to my business questions? Do they actually pay attention to what I’m trying to do online? Can they add real value by providing guidance and suggestions for improvement? Can we sustain a relationship over the long term?
If at least one of the vendors fares well on the above questions, then you’re on the right track; else step away and try other companies until you get what you need.
The internet is helping businesses with marketable products reach a much larger audience at lower cost, and you can’t afford to be left behind. Getting the required support from your e-commerce provider is therefore vital to your online strategy. Remember to choose yours wisely.
If you currently run or are thinking about running your own affiliate program, then this article is for you.
There are 4 major things that each and every affiliate program needs to have if it is to be a success. Luckily for me they all begin with C so it is easy to remember.
Commission, Creative, Consistency, and Communication
Let's take a look at each one in turn. To the affiliate this is the correct order of importance when joining a program. However, as the affiliate program manager this needs to be slightly altered but we will get to that later!
Commission
The biggest differentiator to the affiliate is money. How much will they get paid for selling your product or service? How you structure this is really dependent on the type of product or service you are offering but really you have 3 options. Pay Per Sale, Pay per Lead or Pay Per Click. There are other options but to be honest these are the main ones.
When deciding on what commissions to pay, be realistic. If you don't really know how much you can afford to pay out then air on the side of caution. You want to pay out what you can afford to. Running a program for 2 months and then realise you have to reduce your commission payments to affiliates can be a program killer.
Creative
How many times have you joined an affiliate program only to find there are no creative to promote the program? How are they going to promote your product or service if you do not help them. You must provide the affiliates with everything they need to sell your product. If you had a real sales force, you would give them marketing materials in order to sell the customer, so the affiliate program is no different.
Banners, buttons, text links, HTML email, text email, classified ads copy, content, articles, and product reviews are all things that you can us to give the affiliate the creative they need to sell or pre-sell your product or service.
Consistency
Whenever you commit to running an affiliate program, be consistent, if you are sending out updates or updating creative on a regular basis make sure you remain consistent. If you want make it a certain day of the month. Affiliates will then get used to expecting things from you at a given time of the month. They can then almost factor that into their workloads. Remember affiliates can have two jobs, two hundred websites to manage so try to accommodate that in your thinking.
If you lose consistency, it will show the affiliate that you don't care about there efforts. They will switch off you like a shot. Remember there will always be someone else out there running an affiliate program in a similar space to you. An affiliate will show loyalty if you treat them right.
Communication
Perhaps last but no means least is Communication. You need to communicate to affiliates for two main reasons. Firstly, to update them on any new product changes, new creative, new commission structures. So in effect , to keep them informed with what's going on with you and your business that will help them drive more sales.
Secondly, you need to keep in touch will affiliates to make them feel important and to help train them. If you stay in touch on a regular basis and provide them with tools and training materials, they will learn more about driving traffic and sales to your products. They will be much more switched on to you for helping them.
Now I know some of you will be thinking that they will take your knowledge and help and use it elsewhere. Yes they will. But there will be lots of affiliates out there that will be joining an affiliate program for the first time or do not know who to do certain things and will feel loyal to you.
This is the most important C for Affiliate Program managers, building relationships and loyalty with affiliates through Communication. Think of it as an insurance policy so when a competitor comes along with the same product and offers the same commission or even in some instances a higher commission you will find you will keep your affiliates.
Running an affiliate program is a hugely rewarding project, get it right and you make a large sum of money for not just you but your affiliates too. Always remember the 4 C's when constructing a program or revisiting a program which isn't working that well.
How to Put Video on Your Website by: Bob Dean Stanford
Maverick Marketing™ Series
Do you want to increase your website sales, web-traffic, or start your own online TV talk show? Would you like to broadcast your newsletter articles or videos over the Internet to others? Has this seemed impractical because video loads too slow, takes to much web space or just seems to hard to understand. We’ll welcome to the NEW world of instant loading, user friendly web video.
You may have noticed that a large number of websites are now featuring videos, everything from music videos, to online training. News is a popular use for presenting website video. You’ve probably heard a lot about RSS (Really Simple Syndication), a format designed for sharing web content like news headlines. RSS will be covered in a future article.
Did you know?
That there are so many new advancements in online video and audio in the last year, almost anyone can have their own online radio or TV talk show, radio or television station without high fees, advanced technical knowledge, and no FCC (Federal Communications Commission) intervention or regulation. Just build a website, install your audio and/or video files, advertise, and you’re in business. You can even broadcast your audio and video files through RSS feeds (we’ll explain in a moment) to websites worldwide and Joint Venture (JV) with other website owners to include your video on their websites.
Why would you want to put video and audio on your website?
There are many reasons. We are now in the 21st Century and 2006 is said to be the year of online video. Video is a premier sales tool. You’ve heard that a picture is worth a thousand words. How many words is a video with audio worth? A LOT! More than ever, people today are in a hurry and easily distracted, and even sensitively attuned to watching television many hours a day. TV is losing some of its ground to web-surfing.
Give the people what they want, video. Entertain, inform and educate them the way they are already trained for. Now it’s easier than ever to do this. Here, we are focusing on adding video / audio to your website for various purposes such as, marketing, training, V-Blogging, video sharing and etc. New technology has made it easy to add fast loading (called Streaming) video content to your website.
Until recently, between slow dial-up Internet connections and older technology, adding video wasn't practical for general website usage. But since over 60% of individuals online now have broadband access, and the new streaming technology, audio and video files can now be viewed online with little or no buffering. Buffering means to make the video viewable to your computer (the simple explanation). Therefore, video is now a feature that can be efficiently used online. There are still size and quality limitations to consider, but the industry is making progress in this arena almost daily.
The other problem hindering website video use was its complicated installation process. It’s been very difficult for the average individual to add video files to their websites. Windows Player simplified this process but still had limitations. It played a few formats, but not the streaming .swf (Flash) files and you had to know how to install their player on your website to play the video. You needed to know html webpage code or have a program like Microsoft’s FrontPage to install the player and video on a webpage.
Now there are a few new solutions that make it easy for the average person to install video on a website without needing too much computer or webpage knowledge. If a person knows how to cut and paste a simple code into a webpage, they can ad existing video files to their site. The tutorials even teach how to do this for the absolute beginner.
The latest software is an integration of several individual modules assembled as one user friendly software package that permits anyone to convert most of the existing video formats into fast loading, high quality, and streaming website videos. This software even enables you to customize your video player, video size, and quality. There is no player or software for your website visitor to download since the player is built into your webpage and loads almost instantly.
There are many software programs available that claim it’s easy to install video on your website. Most don’t work as promised. One good suite is Camtasia, but it is complex to use and cost several hundred dollars. A good user friendly, beginners’ level, feature-rich software should cost less than $100.
Video Content
Making video for a website is very easy today. A mass amount of people now have low cost digital video cameras. Many have video still cameras. New software makes it easy for non-technical individuals to create automatic training videos and presentation from still pictures. We’ll cover this feature in the next article in this web-video series.
Digital video and still cameras easily connect to your computer to upload the pictures from your camera to your computer in a digital format. One simple conversion to the new streaming format, making a video or audio player, and pasting the new code onto your webpage and you’re in business.
Windows XP even includes “Windows Movie Maker” for editing your videos in your computer. This is beginner level software but makes high quality edits. Your video cam can give you the ability to immediately create training videos, have your own TV talk show and etc. You simply record your video on your computer, edit it if necessary, and save it in the new streaming video format. Do a series of these and you have prerecorded videos viewable by anyone with Internet access. If you would like additional information on this subject, visit my website or email me as referenced in my signature line below.
Given the sheer number of web hosting providers, making the decision as to which one to go with can become a daunting task. What many people don't realize is that the wrong choice can introduce a "single point of failure" into your otherwise successful online business. In this articles, I will discuss some of the major factors you should consider before you make that choice.
SPACE AND BANDWIDTH
The most common thing people look for in a hosting provider is the amount of disk storage space and "bandwidth" available to them. While these are certainly important, they should not alone be the deciding factors. Truth is, most providers today allocate more disk space and bandwidth than most people would need. As I explained in an earlier article, 5-10 Gigabytes (or more) of storage is A LOT of storage. Most people will never need this much. If you already have your website designed and ready to go on your own computer, simply right-click the folder and select properties to determine how much space it requires. Even if you use backend databases (e.g., MySQL, MS ACCESS), the vast majority of sites would never come close to requiring 5GB or more. As long as the hosting providers you are considering give you that 5GB or more, you will be fine in all but a few rare cases. If you discover you need more at a later time, make sure your provider gives you an easy upgrade path to a hosting plan with a higher allocation.
The same thing applies to bandwidth. Many, if not most, providers now give bandwidth allocatioins of 200Gb/month or more. That amount would be more than adequate for most small businesses. Let's look at an example. If each visitor to your site uses, on average, 1MB of bandwidth to surf through your pages, a 200GB/month bandwidth allocation would handle 200,000 visitors/month. Even if each visitor browsed an average of 10MB on your site (which is HIGHLY unlikely), you could still handle 20.000 visitors/month. Of course, if your business really explodes into a huge success, your failsafe fallback position is choosing a hosting provider that allows for a painless upgrade path.
SHARED VS. DEDICATED HOSTING
In a shared hosting environment, your site is placed on a server that also provides hosting for a number of other people. You have your own space, your own domain and the rest, but other people are also using the resources of that server for their sites. There is no risk of your pages showing up on the other person’s site, or vice versa. Each site has it’s own unique set of folders, logins, and so forth.
Besides the fact that shared hosting costs considerably less, the important consideration for most people is that the hosting company support staff administers the server. If there is a problem with the server, they have to fix it, not you. When the operating system or other system software needs to be upgraded, they do it. All you worry about is your own site and the pages contained on it.
For a large number of small businesses, shared hosting is more than adequate. In a shared hosting environment, there is no need for you to have technical knowledge of Windows or Unix server administration. That’s not your core business so why would you want to take that on?
In some cases however, there may be specific reasons why someone needs to administer their own server. These usually involve people who have specialized requirements. In that case, a dedicated server would be the option of choice.
In a dedicated server environment, you have full control over everything. You configure the server the way you want it. You install operating system upgrades and patches, and you fix things when they crash. You determine what components run on the server (e.g. ASP .NET 1.1 or .NET 2.0). You determine if the server runs CDONTs or some other mailer program. It’s almost as if the server were in your home or place of business, except that you are administering it remotely.
Again, in the vast majority of cases for a small business, shared hosting would be the preference. In those cases where a dedicated server is required, most hosting companies provide that, along with the headaches.
COST
It is amazing to me what some hosting providers charge for their services. It is even more amazing that so many people pay these prices. Let's consider a few of the "low end" hosting plans offered by some of the "big boys" in the web hosting sector.
One of them charges $9.95/mo for their basic service. They also require a $25 setup fee. For that, you get 2GB of storage space and 20GB of bandwidth. Another charges $14.95/month. With that, you get 500MB (MB, not GB) of storage, and 30GB of bandwidth. Are you kididng me?? There are thousands of hosting providers that will give you 10 times these amounts for $5/month or less. And if you compare other features, you will find that in most cases, these other providers also give you more in terms of email accounts and other "freebies". It pays to compare. For those who want to spend double, or even triple, for domains and web hosting, go right ahead. It is your money after all.
Of course, you can always go with a “free” hosting account. You can’t beat the price. But that doesn’t normally allow you to use your own domain. You just become an extension of someone else’s’ (e.g., somehostingservice.com/yoursite). That doesn’t do much for your branding. With free sites, you can also expect a boatload of ads that the hosting company puts there. I doubt that is really the image you want to portray to your customers.
HOSTING PROVIDER VIABILITY
Many people overlook this consideration, but doing so can be a critical mistake. The last thing you need is to get a great site online, start receiving a ton of visitors and sales, and then have your hosting company go belly-up on you. It’s happened all too often.
It is to your benefit to make sure that whoever you host with will be there tomorrow, next month, next year and five years from now. You would be surprised how many hosting companies are run by a single person out of the basement of their home, or how many of them are operating on a shoestring.
Don’t be afraid to ask a potential hosting company where their servers are located, or how many people are on their staff. I have stated in other articles that it is vitally important for all businesses to have a Business Continuity Plan. Ask your potential hosting company if they have one. Ask them what happens to YOU if there is a fire in their server complex. And don’t be afraid to ask them what happens to the company if the owner gets hit by a beer truck on the way to work. It happens.
OTHER CONSIDERATIONS
Depending on the needs for your online business, there are several other factors to consider when choosing your hosting provider:
- how many email accounts do they provide? - do they provide "Blog" software or do you need a 3rd-party plugin - do they provide "Discussion Forum" software, or do you need a 3rd-party plugin? - do they provide a "shopping cart"? - do they provide "merchant accounts" if you don't already have one? - do they provide "SSL" certificates for secure transactions? - what is the upgrade path for adding features at a later date? - do they provide robust traffic statistics?
You may not need all these features, but if you do, it's easier to go with those that are integrated into your hosting plan. Determine what YOUR needs are, then select the hosting provider that gives you the best combination of price and features.
What is the difference between sponsored listing and natural search results? Google and Yahoo both accept advertisers to pay per click and bid on the keywords that the advertisers want to get to the top of the sponsored listing. We circled the sponsored listings using a red pen. Google and Yahoo will charge the advertiser from $3 to $10 or more for each time someone click on the site (depends on how rich your competitors are). The other results you see on the left side is the natural listing search results. Natural search results are free and is very hard to get a #1 position in Yahoo, or Google. You will need a search engine specialist to help you to achieve this very high ranking. We can help you to get a high ranking in Google and Yahoo, plus many more search engines. If you prefer the sponsored listing for your business, we proudly present to you our Pay Per Click management service
Search Engine Specialist What does it mean if I get #1 listing in Google and Yahoo?
"Getting #1 in Google, Yahoo will allow your business top pripority of all incoming leads. The more traffic you get, the more money coming into your pocket." Tom / Search Engine Specialist
General Question Why do I need a high end Flash Animation website?
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