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Is Your Website Design Professional? by: Isaac Chu
In business world, you need a professional image, a professional sales team. Similarily, as one of your company member, is company website performs in professional fashion? Company website is your online sales team, do you know how professional it is?
#1 You have a beautiful website background?
In personal website, we can always find some beautiful background image or eye-catching background color. In some company websites, they also use some company photo, factory photo or product photo as the website background. Actually, it is not the right way to do. The right way is "Make it simple".
You will never find a background image in Yahoo, Google. People visit your website is looking for information not the beautiful background. Moreover, the background image have disadvantages: loading time will be longer and distract the visitor attention. Think again what information the background image can bring to your customer? If no, take it off.
#2 Full of image
Dont make your webpage in full of image. Use image only if image can present more clear than text. For example, you can use image to present the order process. Size of those images should be small enough, you can take a look on the article about "Image Optimization".
Remember, company website is not a comic.
#3 Page Frame
Many websites use frame to make the navigation easier. However, more and more website designers dont use frame in the design. It is because frame will distort the whole design and also make the visitor confused and difficult to find the information. Also, using CSS or Javascript can provides similar effect but can keep the design consistency.
#4 Visitor Counter
Put a visitor counter on the web site. This can let visitor know how many people visit the website before, get their attention and build up their confidence. This look true, but we suggest you to take it off.
Actually, these counters are not accurate and can be trigger manually, no one will believe these counters. Why don't put a testimonial with a real customer name instead of this counter?
#5 Under construction
Have you see those "Road Construction" image? Or those "Under construction, please come back later"? Dont waste your visitor time. If your webpage has not finish, take it away. I can't remember have I try "come back later".
If you really need to put this "Under Construction", we can give you some suggestion. You can package it to become a re-visit event, for example:
- On which day the web page open, the first 100 visitors complete the registration can get a free gift or discount.
- Raise the visitor curiosity, tell them what surprise they may get once the webpage open.
- Make it like a fiction. Everyday you put some additional information on it, make the visitor re-visit. This can greatly encourage the visitor to visit again.
Remember, no one like those boring "Under Construction". Turn it into a marketing event.
When you're surfing the Web, you probably only think about one thing when you look at a Web site: whether or not it's fun. Some of the website authors are wondering why there is a few visitors visit their site.
Here are some tips to avoid you from creating a bad website:
Before developing the website you have to planned first. Make a story board that will be your guide in developing the site. You must arrange the hierarchy of the most important links in the main page.
Most importantly, you must create a home page that presents a professional image to the world. Your home page would be the gateway to your site. It must look like a road map, the index and the table of contents that tells the visitors where to find the information they need to make them stay at your site. It would be the mirror of your company or organization. So, if the design is not good, that will be the the first impression to your company.
You have to figured out what are the important elements should be included on the page. It must have a unique and interesting content. You have to know who are your target audience and what are the things that will get the attention of your visitors. You have to think of something new and unique on your content to convince your visitors to stay.
Put significant informations in your site to give them a useful information that is appropriate in your site. You should be able to tell why a website exists, and what information it's trying to provide. If the purpose of the website is confusing or unclear, that's a good sign that you should look for a different site. The word must be spell correctly.
The design must be clean and stunning look that will impress your visitors. The design must depend on the kind of services that your site are offering. Avoid using of blinking text that will irritate the eyes of your visitors. Avoid also many graphics or images that will take long to load your page because some visitors maybe bored in waiting for your page to load. Use the text color that will be visible to your readers.
Your site must be easy to navigate. The buttons must be consistent on its size and design. Using buttons with different colors and sizes looks unprofessional. Make sure that when you put the buttons on top of the home page, they're on the top of every other page.
The site must be indexed by the search engines so you have to consider the successful page optimization so that your site will be given the chance to rank on the search engine. In order for your site to be sited by many client or visitors your site must get a rank from search engine. Read some information about Search Engine Optimization(SEO) to have an idea on what will you going to do on your site.
You must have a quick response to your client or customer and give them the service that they needed. Apply good relation with your customer. Give them a word of Thanks for giving you the opportunity to work together with their company.
Always update your home page so that the visitors will always see new stuff or different from your site when they visiting your site. This will cause them to visit your site frequently.
Ecommerce Site Design: Tell Me What You Really Think by: Scott Lindsay
Site design is a primary determinant in online shopping. If your site looks dated or relies on inferior site design methodology it may be the reason your sales have not grown. Perhaps existing customers are used to the site, but what about new prospects? What impression do they have of your site? What would compel them to come back?
Take some time to research your competitor's websites. What seems to work on their site? What have they done really well? How does this information stack up with your site? What have you learned?
Many ecommerce sites will phase in new site designs every two years or so. There are always new techniques and software applications to assist in the development of something that catches attention and is highly functional.
There is one area you should resist and that's moving forward with a new site design that has been hastily put together simply to give your site a new look. Test the links and the functionality of the site design. Have friends and associates try a beta version of the site to bring to light any flaws in the design. There is nothing worse than pushing a new site design that is riddled with flaws and broken links.
Many sites have enjoyed using Flash design in site development only to discover search engines don't access the information in Flash. While the functionality of Flash is a positive for visitors it may be best to develop a Flash and Non-Flash version of your site so search engines can read your site content.
The use of flashing text or multicolored text should be avoided. The text may get noticed, but generally for very negative reasons. Simple, compact text will provide the best means for visitors to understand what your site is designed to provide. Another reason content is so important is to keep all of your customers in mind. You may have both visually challenged and portable device customers that may use technologies that have space constraints. Many new site designs keep these limitations in mind.
Anytime you are developing an ecommerce site enlist the help of several trusted individuals who are willing to tell you exactly what they think of the site. Honest feedback is important when considering something with as much potential as an ecommerce site. A traditional businessman wouldn't construct a building without consulting an architect so why should online business not strive to enlist the help of others in site development techniques, design and site appearance?
Getting Professional Web Design Right by: Carolyn Clayton
All businesses want a great website, but few are willing to pay for an expertly designed site. Personal websites where you just want to show your friends your pictures or share your stories, a basic static website is a great idea, but you will get little traffic, and you will also have to tell your friends the name of the site. The internet is great for sharing pictures files etc and for personal fun sites a professional website is not necessary.
Businesses on the other hand want a site that attracts visitors and brings them back again and again, and hopefully buying their services or products. Only a professional well designed website will bring the visitors in, and even then it may not due to the amount of competition on the web. A website needs to stand out from the crowd and also there is the question of optimisation; does it come up on the first page off Google when doing a relevant search? Unless the site is professionally designed with Google friendly relevant content and the site is listed on many other relevant sites then very few people will find it. So what is the point in wasting money on domain registration, web design and hosting only to find out that the site is not bringing in any extra business. Basically the site is useless and a waste of money and you may have wondered why you bothered!
Getting it right is the trick and there are lots of people offering to do this but are they really interested in helping you and your site do well? Or are they just lining their pocket? It is tricky to know if your website designer has your best interests at heart and whether they have the professionalism build the site well.
So what makes a good website design?
• Focused home page with clear readable text • Pleasant to the eye, minimum colours – not multi coloured • Clear navigation buttons and links • Consistent relevant pages • Pages that download quickly
This is just a few simple pointers but the best way is to pay a professionally web designer to do all this for you.
If you want your site to bring you business then it is worth paying a little bit more for a professional designed site by knowledgeable people. BlueStreamDesign.com is run by a competent company who know what they are talking about. A lot of companies seem to think they know what they are doing but all they want is your money and lots of it.
Carolyn is the webmaster of Blue Stream Design your professional web design partner. This article is free to republish provided this resource box remains intact.
Screw up your META Tags and get 20 Years in Prison! by: Michael Rock
That’s right! You read that right! If you misuse your Meta tags you could get up to 20 years in prison for it according to the “Adam Walsh Child Protection and Safety Act”. With this law it is an offense for any website to use Meta tags in a way that misleads children by tricking them into “viewing material constituting obscenity.” The penalty doubles to 20 years if you intentionally use the Meta tags to deceive children.
If Fitzpatrick’s bill entitled, “Deleting Online Predators Act (DOPA)”, gets passed it will forbid publicly funded organizations from allowing children access to websites that will lead them to getting unlawful sexual advances. This will put a danger out there to web sites that have social interaction such as chat rooms and forums. Websites that have these social interactions for children should have the proper monitoring precautions in place to protect the children and protect you from inadvertently breaking the law. More details on this bill can be viewed at news.com. (http://news.com.com/2100-1028_3-6071040.html)
The Children’s Internet Protection Act that was signed in December of 2000 by President Clinton gave the schools and libraries federal funding to block out websites that contain off-color materials and if Fitzpatrick’s bill gets passed it will force many websites to get blocked at schools and libraries.
What does this mean for your web site?
If you have a social networking site like MySpace, Facebook, Friendster, Google’s Orkut.com, or LiveJournal.com you could face the penalties of the Child Protection Legislation and get your website blocked in the United States to most schools and libraries. Also you can risk up to twenty years in prison if you misuse your Meta tags by deliberately deceiving children into questionable sites.
What can you do to protect yourself?
Make sure that your webmaster knows of this news and does not use misleading Meta tags such as the Meta description tag in this example for a web site with adult content.
If you have a forum or chat room on your web site, be prepared for the possibility of getting it banned in schools and libraries.
Registering a domain name is a pretty straightforward matter. You find a web hosting site, register with them, look for a desired domain name, select one that suits your business or personal fancy, choose what’s available and then you will be on your merry way to building the website’s innards. Easy, right? Not exactly because there is more to it than just getting a name that is appropriate for the business or a personal preference. The steps mentioned earlier would result in an ill constructed site that is going to be nameless in the world wide web and will be doomed to failure on the get go. This crude way of doing things will get you nowhere fast. Now why would anyone want that?
There is a better approach in making a name for your business or yourself on the net. It will be a presence that will be felt and sensed by your target audience whether they are your customers, prospective clients or a particular group of people. It’s easy enough to do this. You just have to know the right place to go on the web for help. Searching for the right domain for personal use or for a business is job best suited for professionals who understand the significance of internet jargons like keyword density, key phrases, search engine optimization, ranking and tags. What all these means is basically to have your site primed for search engines to find when people put in a search that concerns the subject, business identity or personal matter of your particular website.
Websites that exist for the sole purpose of locating or creating a new domain name for you are very reliable in terms of achieving their goal of increasing the likelihood that your site will come up on top of the list of sites when search engines spews out seek results. These so called domains finders are essential in any enterprise that is bent on achieving an online presence immediately. It is an established fact that search engines churn out sites that have been around for years. In other words, the age of a site does count when it comes to search results. How does this concern your site?
The domain finders are in the know as to which existing domains would not be reregistered or renewed by the current owners. Just imagine if your business coincides with a domain name that has been around for years. You’ll have first dibs with that domain name through a domain finder, in effect, they’ll claim it for you resulting in a well positioned new website with old rankings that will put you on top as quickly as when your site is ready. Another advantage of having a domain finder in your corner is that you can consolidate your entire site building needs from creating or finding a domain to the theme and content of your site. This would mean lesser legwork and lesser expenses since their comprehensive service would cover everything so you won’t end up paying more.
Does SEO and Web Design a Pair of Enemy? by: Emily Yan
The following scenario happens every day:
To many web designers, they want to draw visitors attention and develop many creativity features on the website. The Website owner feels very good and pay for the design. The website owner is likely to find that they need more search engine traffic and want to acquire some good search engine ranking. However, search engine optimizers tell them your website is not able to be indexed by search engines because there are too many creativity features, for example, excessive Javascript, full flash website, etc. To rectify the situation, you must remove all those elements. It creates a dilimmea for the website owner.
On one hand, he wants search engine traffic. On the other hand, he wants an interesting and appealing website. The website owner will ask "God, what can I do?"
Is it true that if you want top search engine ranking, your website must be a boring ,full of text website?
Probably No.
The following provides some recommendation to rectify the situation:
1. Flash Website
Search engines cannot "understand" flash but it does not mean that you cannot use Flash design. To solve the problem, you can use Flash header and put text under the flash header. An example can refer to website http://www.star-prototype-china.com company.
Nowadays, many flash has no real meaning to visitors and is for decoration purpose only. In this case, you can make a smaller flash header. If your flash header is trying to deliver a message, you can make a larger flash header to draw attention.
2. Interactive Scripts
You may want to add some interactive feature or picture swapping function on your website via Javascript/VBScript and etc. However, improper use of Javascript can hinder your website being indexed. For example, a garment software vendor embraced all hyperlinks by Javascript. As a consequence, search engines read their homepage only but did not index all their inner pages.
To ensure Javascript does not hinder search engine crawlers, I recommend you using external Javascript technique. Additionally, all important hyperlinks should be presented by basic HTML anchor tag.
3. Link Exchange Page
Some website owners refuse to exchange links with other websites because they think a link page makes their site very odd. How about making your link exchange page in this way? First, write a useful article and then assemble the links into the content. It makes the link page becomes useful for visitors and the links become more natural as if it is part of your content. If a link cannot be assembled into the content, it may mean that your content is very poor or the link partners actually is not relevant to your business. Why do you exchange links with them? Remember, search engines only value relevant 2-way links.
4. Content Management System
Website owners are keen to use content management system (CMS) to update their website becuase it is more easy and faster for them to update their websites.
However, many CMS generate webpages dynamically. It is widely known that search engines have difficulty to read or a tendency to ignore dynamically generated web pages.
What is the difference between sponsored listing and natural search results? Google and Yahoo both accept advertisers to pay per click and bid on the keywords that the advertisers want to get to the top of the sponsored listing. We circled the sponsored listings using a red pen. Google and Yahoo will charge the advertiser from $3 to $10 or more for each time someone click on the site (depends on how rich your competitors are). The other results you see on the left side is the natural listing search results. Natural search results are free and is very hard to get a #1 position in Yahoo, or Google. You will need a search engine specialist to help you to achieve this very high ranking. We can help you to get a high ranking in Google and Yahoo, plus many more search engines. If you prefer the sponsored listing for your business, we proudly present to you our Pay Per Click management service
Search Engine Specialist What does it mean if I get #1 listing in Google and Yahoo?
"Getting #1 in Google, Yahoo will allow your business top pripority of all incoming leads. The more traffic you get, the more money coming into your pocket." Tom / Search Engine Specialist
General Question Why do I need a high end Flash Animation website?
"Flash Animation is beauty, attractive, and elegance. A high end Flash Animation website has all those features of gorgeousness embedded into it to bring out its purest form of luxury." Tom / Customize Flash Templates
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