| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
Businesses Need to Rehumanise
Big companies and corporations have lost the human touch. The question is, when will humanity catch on, or like robotic sheep will we do whatever the business shepherds tell us, no matter how bad we are treated? I am talking from firsthand interaction here. Aren't you tired of having to talk to machines and sit waiting in queues that may not even really exist, while horrible music repeats itself over and over for eternity? How about having to talk to person after person as they try to find someone else who 'can' do the task that you need done? What about the machine that tells you to speak into the phone but can never properly interpret what you are saying? Or pushing buttons, how many numbers have you had to push before finally being told that the section you are looking for is vacant? Vacant, how about the humans you do finally get in contact with but for some strange reason know less about their job than you do? I may sound pessimistic but I truly believe that human society is meant to evolve differently from this path of customer numbers and automatically generated notices. We are intelligent creatures, well, in many ways, and I just wonder why we haven't created systems for our own society that are more conducive to making our community a happier place to live in. I am definitely not against technological, financial, and material progress, but I do question the intentions of our corporate institutional leaders. It seems that as long as the person at the top of the hierarchal food chain's paycheck keeps increasing at a steady rate, customer service is no longer a priority. But then again, I reckon if the CEO of an insurance company has problems with their telephone line, they'd probably have the problem fixed in no time, as they have a direct line to the telecommunication CEO from one of the card-swapping sessions at their $500-a-head luncheons. The thing that these leaders of society have forgotten is that without normal, average human customers, their empires would be quickly reduced to dust. I think one of the problems lies with us, those average people. The companies are so big and powerful that we have become apathetic, feeling that we are too small and insignificant to question their systems of interaction. We simply let them dictate how things work and go through all the rigmarole and red tape no matter how much it frustrates us. There was a time, and you can still find this in most small companies, when customers were treated with respect and as equals. "The customer is always right." This statement used to be very normal when discrepancies came up in our business practices. Now however, the customer is often treated as guilty before innocent, as if the average 'small' person is just a criminal who wants to leech off the righteous and just institutions. The truth is, if we all stand together on an issue, human beings have been known to move mountains. Why don't we speak out and get these companies who spend so many millions of dollars on commercials telling us how friendly and helpful they are to be accountable for their actions? They could take some of those same millions and put them into employing more human beings to act as communicators, as well as informed positions that solve problems quickly and easily. More jobs for the community in general, and a more enjoyable life for all coming in contact with the companies in question: this is a win/win situation people! Happier customers who are being respected as equals means people will tell each other of the quality of the business; of course this equates to more customers, which means more profit for all. The time has come to 'rehumanise' (cool word!) our social and business systems. Communication is always spouted as being the key to a positive relationship between family, friends, and lovers. We now need to adopt this model for how organizations and institutions relate to the wider community that actually created them with their investment, employment, and customer base. We all need to realize that we are all worthy and deserved of happy lives, lived via a construct of social systems that focuses on real human satisfaction. Jesse S. Somer
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Handling Difficult Customers - 8 Strategies In any business our customers are one of our most important assets. Unfortunately there are days when not all customers want to be friendly or pleasant. Handling Customer Complaints Even the best business will receive an occasional customer complaint. Knowing how to resolve these complaints will help you gain loyal customers who will then refer others to your business. Your Number One Asset Customers put you in business, keep you in business, and they can put you out of business. Therefore, your overriding feelings at all times should be: customer love, customer satisfaction, and customer convenience. The death of customer servie The other day a reporter call to interview me on the "Death of Customer Service". My first reaction was to deny that charge and claim that customer service is very much alive and well. What Type Of Software Is This? The other day while at the book store, I came across some accounting software CDs strewn with other CDs and books in garage sale box.How can any self respecting businessman (even a small one at that) pick up a copy of this cheap sale accounting CD from the box for his business to use? He'd think "what type of accounting system is this that would end up in a garage sale?". How to Succeed in Business Without Compromising Your Integrity I spent some twenty years in the corporate world, for much of it I was not particularly interested in spirituality. It was a world where profits reigned supreme, often with little respect for the rest of society. The Number 1 Rule for Businesses - Be Professional Have you ever walked into a store and things looked sloppy? Stores should have nice neat displays, right? Normally, yes, but sometimes they get a bit messy on busy days and we all understand how that can happen.But what if you were to walk into a store as soon as it opened in the morning and the place looked liked it had been ransacked? What would you think?You'd probably think it wasn't very professional-looking. How CRM Software Works -- Creating Customer Satisfaction with a Click When people ask, "What is CRM?" the literal answer is, "Customer Relationship Management," but that doesn't really convey much in terms of what all CRM does for a business. This CRM definition is too narrow to really explain everything the system does if it is working to its fullest potential and is user-friendly enough to expand and grow as a customer-client relationship changes and grows. Client Service as a Competitive Advantage As someone who has been heavily involved facilitating strategic planning processes with organizations during the last 15+ years, I often find it somewhat amusing how people answer the questions I pose.For example, if I ask people, "What is your unique differentiation in the marketplace?" or "What does your organization really excel at?" They will almost always reply, "It has to be our client service. Top Ten Strategies for Delivering 5-Star Customer Service Customer satisfaction is valuable, but customer loyalty is priceless. In today's competitive world of business, it is becoming more and more important to deliver customer service that is unbeatable. Customer Service A Chickens Way Anyone who knows me knows my favorite fast food restaurant is Chick-fil-A. Aside from the fact their chicken is especially good and I can always get sweet tea, I have a valuable business reason for eating there - they serve up amazing customer service. CEM Can Improve Customer Loyalty 'A 5 percent increase in customer retention increases profits by 25 to 95 percent.''The greater the loyalty of customers, employees, suppliers, and shareholders, the greater the profits reaped . The Consumer Power While most companies talk about consumer friendliness, customer centricity, customer relationship etc. more often than not they are mere lip service or jargons with little sincerity behind these grand sounding words. Customer Satisfaction Is Your Business Regardless of what business you are in - you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business. Stellar Customer Service in 10 Simple Steps If you're like me, you've had plenty of experience with BAD customer service. Just think about the last time you had a bad experience with a product or a service. Putting The Service Back In Customer Service The future of customer service is here. Technology has made seeking out support faster and easier than ever. Revealed - A Simple Formula For Success! Exceeding Expectations Delight = Customer Expectation plus 1. This was the simple formula for delighting your customers that Ken Blanchard informed us of in his book "Raving Fans" For me this is a great formula, but in itself it also raises a number of questions. 8 Critical Steps to Establish a Customer Service Culture "Every company's greatest assets are its customers, because without customers there is no company,"--Erwin FrandDuring our recent weakened economy, many businesses have seen declining revenues and declining budgets. Declining budgets often lead to reduced staff levels and diminished services. What Exactly is Customer Relationship Management? The defintion of Customer Relationship Management (CRM) that I favor is "CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organization's current and potential customers"From this we can learn that CRM is more than just a piece of software; CRM is a business strategy, one that puts the customer at the heart of the business."That's nothing new" I hear you say, and you would be right. How to Keep Customers Who was it that said - "The customer is always right"? Wellfor those of you who can't get through the day withoutknowing, it was H Gordon Selfridge, the founder ofSelfridges's department store in London.The question I want answered is; did he ever work withcustomers on day-to-day basis and if so, was he some kind ofsaint?Let's face it; customers can be a real pain in the neck.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
