| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!
Many of the Internets biggest ebook sellers are making this simple mistake, and it's almost certainly costing them a ton of money in lost back end sales. You must not make the same mistake! I was having a bit of a tidy up on my PC the other day. It really is amazing how many files you accumulate, even in a short space of time. Anyway, to cut a long story short I was particularly interested in getting all my ebooks in some sort of organized filing system. I wanted to put them into files relating to particular categories. Then, when I wanted to go over a certain topic again, I would easily be able to find an ebook that covered the subject I was looking for. Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn't have a clue what a load of them were about. I mean, I had read every single one of these ebooks, but from just looking at the file names, I didn't have a clue what they were, or who wrote them! The reason was; the ebook publishers had deliberately chosen not to give their ebooks a descriptive filename. Instead of using the actual title of the ebook as the file name, the author used some kind of shortened abbreviation. Ebook authors must spend ages dreaming up a great name for their ebook that will reflect the topic of their publication. Then they go and ruin all that hard work; by giving the ebook file a 3 letter abbreviated name that doesn't tell anyone what's inside. Why do ebook publishers do this? There have been a lot of people giving out advice on Internet security over the last few years. One bit of advice that has been going round, is that you should always give your ebooks a weird, un-guessable file name so that Internet thieves, can't find them on your website. I don't want to go into exactly how these Internet thieves work because that is not what this article is all about. Even if you don't have a website, you may still get influenced by this advice, which is why I want to enlighten you. Here's an example of what I mean. Lets say an author has written an ebook called 'Gold Swing Secrets'. Instead of giving the ebook a descriptive file name like 'golf_swing_secrets.pdf', they may name it something like gss-01.pdf or glfsgss.pdf. Now, the author of the ebook had spent however long writing and compiling his ebook. The file name to him is instantly familiar; after all, he was the one that named the damn thing. However, little old me 'the customer', who may be very keen to read his ebook again, didn't have a clue what the ebook was about, without opening it to find out. Now you might think that's ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people's eyes will be drawn to the ebooks with a descriptive file name that tells the reader instantly what the ebook is about. What's the big deal? I found a number of ebooks on my PC that I had forgotten I had even bought. Some of them I had quickly speed read, with the full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some free ebook or something. The end result being:
I wonder how many ebook buyers have done the same as me? My very conservative guess is that at least 50% of people overlook the ebooks on their PC with filenames they don't recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a descriptive filename. If you have a website and you're worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks! If you have worked hard to write an ebook, do yourself a favor and finish the job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it. ฉ Copyright Jason Lewis About The Author Jason Lewis is Author of the new ebook 'Website Not Required' - 9 Sure Fire Ways to Make Money Online WITHOUT a Website! Click here now ==> http://www.websitenotrequired.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Lets Get One Thing Straight About Being A Published Author Just for fun, evaluate the following statement:"Most people want to write a book and get it published, but that's simply impossible 99% of the time."Is the above statement true?Not exactly. My Rich Mums Ebook Secrets As usual, I walked into the Starbucks for my morning coffee.Enjoying my morning coffee in Starbucks has been a routine since a year back. Book Publishing for Entrepreneurs There was a time when it was relatively easy to get a book published. You took a great idea to an agent, the agent sold the idea to a publisher, and soon you could call yourself an author. 7 Simple Ways To Boost Your E-Book Sales You can often dramatically increase your E-Book salesby making a few minor adjustments to your sales page.Here are 7 ways to increase your E-Book sales:(1) Make sure your 'Order' link appears at least 3times on your sales page. Invasion of the Amazons The last few months have witnessed a bloodbath in tech stocks coupled with a frantic re-definition of the web and of every player in it (as far as content is concerned).This effort is three pronged:Some companies are gambling on content distribution and the possession of the attendant digital infrastructure. eBooks With Reseller Rights Are Your Ticket To Online Success Starting an Online business today is pretty easy and it doesn't have to cost a fortune, unfortunately being easy to start doesn't guarantee of success. Not to scare you off, but you need to know. How to Reduce Credit Card Refunds from Digital Thieves Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"? Welcome to the electronic world of "cyber-shoplifting". Unscrupulous surfers, disguised as potential "customers", systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product. Make Your Own E-book! If you have a newsletter or knowledge you wish to share withothers, you might think about making your own ebook.First of all, for those who might not know, an ebook iselectronic publication that people can download as one file andlater read, just like a book on their own computer. Price your eBook to Sell Well Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?A. Resell Rights Power The Quickest Way To Have A Product To Sell On The InternetCreating a product from scratch that you can sell on the Internet will take some time to do.Writing a book, for example, can take weeks or months to complete. Ebooks - the Easy Way To Get Published Now! A friend put the story of his life as a professional magician, film promoter and entrepreneur on paper. It took ten years, two electric typewriters and probably a gallon of correction fluid. Self-Publish Your Ebooks Through ClickBank There was a time when ebook publishing was seen as a reluctant half-measure for authors who had failed to impress the mainstream press. But as on-screen reading technology improves and the buying public becomes aware of the instant gratification and easy navigation that downloaded ebooks can provide, their popularity is growing and so too is their market. Top Ten Tips To Get Started Writing Your Book - Part 1 You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter. 1. Sell 100,000 eBooks By Letting It Be Read For Free? Did you know that if just one person goes into a library and asks for your eBook and if it is listed in the librarians' catalogs, then the library will buy a copy of your eBook in order to lend out.And did you know that it only takes just one library purchase for your eBook to be given a Machine Readable Catalog record (MARC), which then makes your eBook even more noticeable and accessible to all other libraries. Selling Books and E-Books Online For many authors the thought of getting professionally published is little more than a dream. That was until the advent of the internet started threatening the very existence of publishers. How to Leverage Your Business with a Free eBook Free has a magical property of attracting even the most well to do in our society. People love to get free stuff. Neighborhood Mobile Watch Program Setting up a Neighborhood Mobile Watch Program in your community can deter crime, raise property values and help your community feel safe and secure. Part of the success of a Neighborhood Watch Program is proper public relations. What Comes First - The Cover or The eBook? One of biggest trend these days is related to ebooks. Because of their viral nature, ebooks are a great way to increase traffic to a site and that's why everyone has to write at least one. Why The Future Will Always Be Digital Products Everywhere you go on the Internet, you will find some type of "digitalproduct" on any website. What are "digital products?" Digital productsare any products that you buy and then download to your computeror print to paper. You Really Can Make A Fortune Off Of EBooks and Software Resale Rights When I first considered online selling, I had trouble thinking of a product to sell. I did not have a storefront or any particular talents to offer.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
