| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
Entrepreneurs: Benefits vs. Features-Know the Difference!
Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy. It's not the book, it's the hook! It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the book covers matters. What you say about your service on your site must be so much more powerful than your pleasing personality or mission statement. Always promote with benefits over features. Benefits show the value of your products. They solve your particular audience's problem! They tell your clients and customers what they will gain--and what they will lose from your product or service. Some common benefits include: more money, less trouble, more time, less stress, desirable relationships, less drama and trauma, and more zest and energy, less fatigue. Apply this Essential "Hot-Selling Point" Before you Write: 1. Write down a list of 5-10 benefits of each product and service. Think about your number one benefit your book or service solves. For example, your clients and customers don't want to know only how to get their book written, they want to know why should they write it? How much will their business thrive from putting that effort out? Will they get more credibility, more trust, and more lifelong income? For her book, "Tug of Heart," one client wrote this partial list of benefits: experience deeper hues of joy, enjoy more passion, trust yourself, engage in work you love, more energy from being in a state of unblocked flow, life on terms that fit you, experience greater confidence in making choices that are right for you, more through challenging decisions with ease and confidence, and live your juiciest life yet! From these, this client wrote the sales piece for her book's back cover and her Web site. 2. Write down specific benefits. Include how your customer will feel after buying your product. For instance, after you buy my book or product, you'll look and feel 10 years younger without a face lift. Let them see a picture of what it's like to be the happy author, who sells enough books to take that Caribbean vacation each year. 3. Include some of your personality in your promotion copy. For example, "My book is less than the price of a good dinner, with wine of course! And the skills in it will serve you every day for as many times as you choose to duplicate your success results. Always answer your customer's question, "Why should I buy your product or service?" with strong benefits to help them solve their problems. Benefits sell. Judy Cullins Š2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Playing Hookey Can Help! A Surprising Secret To Small Business Success! Would you like to increase your chances of business success by 350%? The good news is that you can! Before you start working harder or learning the latest business theories so you can work smarter, try something different. You can increase your chances of success by as much as 350% by being more innovative and uncovering dramatically different ways to look at your business and develop your product or service. Oil Change Guys History; Part IV One trait of franchisors and something you will find in all their biographies both; official and unofficial is their competitiveness and refusal to give up. Now onto Part IV of our saga:Mr. Starting Your Business: 3 Tips for Bootstrapping Your Way to the Top Bootstrapping a business startup does not necessarily mean that you are unable to find traditional sources of capital. It may mean that you are clever, or that you know a bargain when you see it, or that you are the type of person who derives a certain satisfaction from crafting something using your own hands and vision, from scratch. The Ideal Length of Your Business Plan How long should a business plan be? A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy. From surveys of investor needs, Growthink has found that 15 to 25 pages of text is the optimum length in which to accomplish this. Three Cs - What Startups Need to Get a Business Loan, Part 1 You want to get a good, solid overview of what it takes to acquire that business loan you need, especially if you are a startup. The essential element of what the lenders out there require of you can be wrapped up in the acronym, C. Good Questions, good Answers; Bad Questions, Bad Replies I'm convinced that asking the right questions is one of the most important skills you need to become a successful business person. Questions have the power to direct you or to distort you. Outcomes - Thats What You Need to Focus On Successful business owners and managers need to be veryclear about what outcomes they want. Whether you call them goals, objectives or targets, theseare the factors that you're ultimately judged on. Financial Strategies for Transitioning from Salaried to Solo 7 Financial Strategies for Transitioning from Salaried to SoloA 40's something woman was talking to me the other day about her growing sense of frustration with "working for someone else" and her longing to "do my own thing, drive my own wagon". But, she said with consternation, "I have family counting on me and a standard of living I don't want to sacrifice. Interview with Best-selling Entrepreneurial Authors Barbara Winters and Nick Williams Ray Bradbury's quote, "You've got to jump off cliffs all the time and build your wings on the way down" may sound extreme but, as anyone building a business knows, it has a lot of truth in it.As a newly self-employed journalist / writer and life coach, I found Barbara Winter's book, "Making a Living Without a Job" invaluable so when I got a chance to interview her and Nick Williams in London, I was delighted. Walt Disneys Failures Could Inspire Entrepreneurs You are a struggling entrepreneur and sometimes it feels like you are pushing a 3 ton boulder up a steep hill. Costs keep mounting and you are considering giving up. Profile of Women Leaders Leadership is based on two words, "pressure and support"and that the leadership is the power to influence people to move in a direction that you believe in your heart is a good direction for most people" (Fennell, 1999, p. 267). My Nemisis Living in the twilight zone has its advantages. In the early days of starting my business, I found the limitations of living in a rural area to be restrictive. The Perfect Little Coffee Shop: Are You Afraid of Failure? Are You Letting that Failure Cripple You Ah, coffee, the drink of choice when I want to share a special moment with friends, when I want to sit and ponder life or when I want a moment alone. I am an avid coffee drinker. The Secrets to Becoming a Successful Creative Entrepreneur: JJK Secrets #19-21 Hello Creative Entrepreneurs!Welcome to the e-class on Creativity & Entrepreneurship: The Creative Evolution of an Intellectual PropertyŠLet's start with the thought for the day:When you find the destiny for which you were born, all you need to bring is your courage, your honor and your commitment! From the movie North and South.I love this quote! It says it all. An Entrepreneur and a Life To Be Remembered I was reminded of my own mortality today. I guess you can say I had a near death experience, though the death I experienced was not my own. Enterprising Route is to Go Your Own Way DON'T talk to me about education for entrepreneurs. They're pouring far too much public money into it already - not counting the millions some well-known Scottish entrepreneurs are prepared to waste on it. Are You an Entrepreneur That is Starved for Time? Being an entrepreneur and running a successful home-based business is stressful at times, and can be hectic. Success within a home-based business though, absolutely demands time management skills, or the chores that need to get done will be left undone, and procrastination, as well as a serious "personal time deficiency" will occur. The Lonely Hat: A Marketing Parable Jones was a typical entrepreneur who worked long hours and wore many hats.The problem was that all the hats screamed for attention. Face The Fear, Ladies Okay, I'll begin by telling you that I've been divorced for about 5 years, have an amazing family and by anyone's standards, I have a wonderful life.I worked in the film industry for almost 9 years for my ex-husband's company. Opportunity Does Not Knock Q: I'm graduating this year with a degree in business and would like to start my own business rather than get a corporate job. I have a few business ideas, but none of them really gets me excited.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
