Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first.

Of course, the search engines don't always get it right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But, by and large, search engines do an amazing job.

As WebCrawler founder Brian Pinkerton puts it, "Imagine walking up to a librarian and saying, 'travel.' They’re going to look at you with a blank face."

OK -- a librarian's not really going to stare at you with a vacant expression. Instead, they're going to ask you questions to better understand what you are looking for.

Unfortunately, search engines don't have the ability to ask a few questions to focus your search, as a librarian can. They also can't rely on judgment and past experience to rank web pages, in the way humans can.

So, how do crawler-based search engines go about determining relevancy, when confronted with hundreds of millions of web pages to sort through? They follow a set of rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules below.

Location, Location, Location...and Frequency
One of the the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short.

Remember the librarian mentioned above? They need to find books to match your request of "travel," so it makes sense that they first look at books with travel in the title. Search engines operate the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.

Search engines will also check to see if the search keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.

Spice In The Recipe
Now it's time to qualify the location/frequency method described above. All the major search engines follow it to some degree, in the same way cooks may follow a standard chili recipe. But cooks like to add their own secret ingredients. In the same way, search engines add spice to the location/frequency method. Nobody does it exactly the same, which is one reason why the same search on different search engines produces different results.

To begin with, some search engines index more web pages than others. Some search engines also index web pages more often than others. The result is that no search engine has the exact same collection of web pages to search through. That naturally produces differences, when comparing their results.

Search engines may also penalize pages or exclude them from the index, if they detect search engine "spamming." An example is when a word is repeated hundreds of times on a page, to increase the frequency and propel the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, including following up on complaints from their users.

Off The Page Factors
Crawler-based search engines have plenty of experience now with webmasters who constantly rewrite their web pages in an attempt to gain better rankings. Some sophisticated webmasters may even go to great lengths to "reverse engineer" the location/frequency systems used by a particular search engine. Because of this, all major search engines now also make use of "off the page" ranking criteria.

Off the page factors are those that a webmasters cannot easily influence. Chief among these is link analysis. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost. In addition, sophisticated techniques are used to screen out attempts by webmasters to build "artificial" links designed to boost their rankings.

Another off the page factor is clickthrough measurement. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do pull in visitors. As with link analysis, systems are used to compensate for artificial links generated by eager webmasters.

Please rest assure, ChicagoAnimation do all the work for you, and guarantee you #1 position in Yahoo, Google, and many other search engines world wide. Take a look at our case study for Search Engine Promotion

Who are the Top Search Engines in the world?

Please understand this fact before you order: When you get a very high ranking in Yahoo or Google, you will automatically receive a high ranking in other smaller search engines such as: MSN, ASK, plus many more.

Please take a look at our case study below:

Case Study: www.1pennyStock.com

Must Read: Most of our time is devoted to develop this free website "1pennyStock.com" for classy people. We don't have too much time on our hands to improve on the ChicagoAnimation web site. If you pay us, then we will devote our time to improve on your site's ranking in the top search engines.

Each Keyword listed in the chart below shows the ranking position for those search engines listed in the right hand column. If you click on the search engine listed on the same row as the keyword, you will be directed to that search engine along with their search results display for that competitive keyword.

Want more proof?

Case Study: PaveWorks, Inc.

"Chicago Animation Inc. did a great job building my website for my business.  They are very easy to work with and helped me get noticed with google/yahoo search engines.  I would strongly recommend using their services."  Nick A. Wallace / Chicago Paving Contractor PaveWorks Inc.

As a bonus incentive, we awarded Paveworks, Inc. the use of our premium domain name
www.ChicagoPavingContractor.com

"Our ways of presenting your products and services can help you increase sales! "
- Chicago Animation Inc. -

Why are you raising your prices slowly?

• Small business owners always ask this question "Can you provide proof or testimonials for your services?"

Our Solution: We are in need of testimonials for our search engine marketing services. That's the only reason why we are temporarily undercutting the industry. When we have enough clients, we will not continue to sell our search engine marketing services for low prices. If you absolutely cannot afford our services. Please click here for our monthly payment option.

Free bonus ($148 value): We will submit your web site to all search engines and directories world wide.

If you are still skeptical about our services please give us a call and we'll offer our services at no up front cost to you. After we meet the goals that you specified in the legally binding contract with us. Then we may begin the payment process. Contact about this special payment offer.

If you have a question?
Before you call please read our Frequently Asked Questions page.

Call for a Free analysis of your corporate website's
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(832) 685-4705

We will increase this price to an additonal $1000 very soon.

NOTE: We chose Google as our third party credit card payment processing company. We know that you do have trust issue when buying over the internet. We are also aware that Google is probably the only company that you can trust when buying online. You do not need to have a google account to buy online. You can pay using major credit cards. Please use the correct email address when ordering. After the transaction, you will receive a receipt from Google instantly. This is your proof that you've paid ChicagoAnimation.com for our services. We guarantee your web site a very high listing in Yahoo and Google. Because this is not a tangible product that you purchase, we cannot issue you a full money back guarantee, this is a 1 year service that cost us time and resources. Due to very high competition that your business might have, your competitors will also be aggresivelly promoting their web pages. If after the 1 year service your site still does not get a high ranking in Yahoo or Google, we will spend another 6 to 1 more year to improve on your site's ranking for free.

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