| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
If you Sell a Product, Use Online Marketing, Part 2
When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1. Offer improved customer service and support. All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make. For coaching services, I send out a note periodically that includes all the extras I offer. My clients give me the testimonials that remind me of those extras, making it easy to relate. 2. Reduce support costs. Your online home office costs a fraction of what a brick and mortar storefront would. Think of the rent, the gas you save! Online services cost just a little: Web hosting, Web maintenance, and an email server are a few. Since online marketing is far easier, you'll need only a part time computer or virtual assistant. Reduced costs = less business expenses. And, you will spend less time and money to reap bigger profits because your target market is all online business people. 3. Reduce your time in the office. It's far easier and faster to use email than phones or faxes. You don't have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it's all in writing. My promotion time is now only 6-9 hours a week after one year of foundation set up. 4. Reduce the cost of doing business. In your home-based virtual office, you will have much less overhead. When you self-publish eBooks or other information products you won't have to spend time or money on postage, packaging, or mailing. You don't spend money on printing yielding much more profit as well as reduced expenses. When you apply online promotion such as submitting free articles to ePublishers who are crying for them, you spend around an hour or so on each article that can be recycled many times. The actual time of sending it out is a few minutes. Even if you need to mail your product, you still will have to spend less time and money. Using email to offer and sell your products reduces your dependence on other sales channels such as the brick and mortar stores, traveling to give talks, and writing "round file" press releases. When you market Online, you eliminate the middleman who can take a hefty percentage of your profit--up to 90%. My motto is: If someone else who takes a commission can't sell at least 10 times as many products as I can, I don't need them." 5. Reduce your marketing time because email communication is short, fast, and gets to the point quickly. You don't have to spend time buying stamps, logos, special envelopes and stationery. You do need to keep track of every customer, subscriber and Web visitor. Be alert to collect every person's email address when you meet and greet. Place each one in a categorized file, so you can laser target messages to one audience at a time. If you sell books on your Web site, you can look like Barnes and Noble reaching thousands, even tens of thousands each day. Your visitor will have an easier time to find your product because you offer only a few on your site. If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product. Put your effort into online marketing and win! Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Easy Submission Started Offering Comprehensive Social Media Optimization Packages - Press Media Wire
Google News |
|
|
|
RELATED ARTICLES
Getting Members For Your Community If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article. Wanted - Sheep for the Marketing Flock? Hoo boy, I am sticking my neck out here! Ready for the chopping block I am - but it needs to be said and here it is: "Marketers - wake up! Get back to basics and get original"So what is this all about?The other day I got an e-mail from a marketer: Intriguing subject line, but also a little disconcerting. "Leon, Don't ever trust me again". 7 Quick Marketing Tips To Uplift Your Profits 1. Publish an ezine. What The Internet Marketing Gurus Are Doing That You Are Not Do you want to join the well known gurus like Terry Dean, Willie Crawford, Jimmy D. Brown, Micheal Green, Jim Daniels, etc in bringing highly targeted visitors to your website weekly without spending a dime in adverts?If yes, then write articles and send to article directories, article banks, article announcement lists and ezine editors on a constant basis. How To Produce The PERFECT Viral Ebook Viral marketing is probably the number one method forgenerating traffic and sales - IF it is set up properly.Take the case of a viral ebook - which means a book thatcan be passed from one person to another bringingbenefits (profits) for each party in turn. Internet Marketing and Your Old Age Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U. You Attract Who You Are On The Internet! Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. The Deadly Sin Of Inaction "There is difference between knowing the path and walking the path"- Morpheus, Matrix Revolutions.Can you make money on the net?What kind of question is that?Of course you know that it can be made. How to Use Viral Marketing for Online Profit When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. 5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now! Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!It's true. Not many people actually 'get it'. Aggressive Marketing If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '.. Seven Sure Steps In Building Your Reputation Online If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one?The answer to that question is what makes branding so much important. Branding is the process, nay, the art, of stamping a seal of professionalism and reliability on products or services that are related to you. 5 Secrets to Building a Successful Internet Business Everyday I talk with people who want to get started on the internet with their own business. But the whole process seems a mystery to them whether they have an affiliate marketing program, a real estate course or they sell health and fitness products. Analyzing Website Traffic Analyzing your web traffic statistics can be an invaluabletool for a number of different reasons. But before you canmake full use of this tool, you need to understand how tointerpret the data. Summer's Internet Traffic Jam Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.For an online business, traffic is paramount. Is Your Web Site Ready For Its Visitors? There's a great interest among the Internet entrepreneurs about how to promote their business on the Web. There's always a quest for new and innovative ways of promotion that promise greater results at lower cost and in shorter time. Make Internet Marketing Work for You Via RSS RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezines to clients and potential clients without the concern of Spam filters hindering the receipt of the email. Spam filters have created serious problems for companies marketing through email and almost 65% of the emails you send are not even opened by the recipient. Sales Marketing: Ten Magnificent Marketing Ideas To Amplify Your Business You can magnify and expand your business if youhave these magnificent sales marketing ideas below:1. Create a directory of web sites on a specific topic. Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7Direct Mail Merchants understand the funnel theory of marketing very well. The Unsung Heroes Of Internet Marketing One of the reasons that people fail to earn anything close to a living on the Internet is that they fail to take the time to learn how to do it!This may sound crazy, but it's true. People want results yesterday, not tomorrow, not a few months down the line, but yesterday.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
