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When Cable began as Community Antenna Televisionin 1948, all it did was collect over the air TVsignals and send them down a cable.

When Cable networks began, so did Cableadvertising. The fledgling new networks sold (orgave away) ads in their programs. Memories areetched in our brain; The Amazing Slicer-Dicer, and"so you don't forget, call before midnighttonight". Eventually local cable systems weregiven permission to sell ads and cover up selectedGinsu Knife ads on the networks.

Local Cable sales have never been great becausethe audience is so fragmented they can't sell itfor even half what the local TV station can getfor crummy time slots.

However, Cable is growing in strength and numbers.Now the broadcast industry is talking seriouslyabout the numbers and amounts of national ad salesfor Cable. Viewership for the big national overthe air networks continues to shrink as Cablecontinues to grow. It's not an even contest, yet.

A recent look at the numbers show, are you readyfor this? Nickelodeon is the number one Cablenetwork (this is for the total day, not primetime. If you buy Cable ads your commercials willbe scattered all day). Other movers on the chart,TNT (Turner Network Television), Cartoon Network(A Turner property) Disney, Lifetime, USA, TBS andFox News.

Most of the Cable networks in the top 20 allow thelocal systems to insert commercials, some as cheapas 5 bucks each.

The ratings people now count Cable just like TV.As a comparison, consider a recent 60 Minutesbroadcast (CBS - over the air) had a rating of7.0, while Fox News average rating of 0.6 on anygiven night (that's point 6). A rating reflectsthe percentage of TV households viewing a program.

For more about Advertising, get my article"CXab;le Ads 5 Bucks!" send blank eMail toMailTo:CableAdsYP@BigIdeasGroup.com

Local Cable is still a good buy if you can keep itcheap and select the networks. The Cable Guy won'tlike it, but it can be done.

©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net

 
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