Why Santa's Marketing Works Better Than Yours!
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time. Read more.
Are Yahoo! Sponsor Listings Worth The Investment?
In this article I discuss a real-life case study of my marketing experiment with a Yahoo! Sponsor Listing to reveal whether it was worth the investment. A Yahoo! Sponsor Listing is a commercial web site that has paid for an enhanced listing within the "Sponsor Listings" box in certain categories of the Yahoo Web directory. Read more.
What is a Small Business Marketing Plan Anyway?
Building a small business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it. Now imagine that you didn't have the time to plan your home but went ahead and hired a builder to get started. How would he know what to build? Without a plan, the result would be unlikely to meet your needs and you'd have wasted a lot of time and money. Read more.
Never Trust a 'Silent' Customer
Do you have customers that leave suddenly? You were doing an outstanding job for them, lavishing them with truckloads of service and yet they disappeared without a word. The key operating factor here is 'without a word.' That's the scary part! The silent ones are always the most dangerous. If you would like to learn how to keep your customers, you've first got to keep them noisy. Read more.
Case Study: Is Lycos InSite Pro Paid Inclusion Worth It?
n this article I will show you the results of my test with the Lycos InSite Pro paid inclusion site submission program. I recently tested the Lycos InSite Pro paid inclusion system. InSite Pro offers guaranteed inclusion in the Lycos web index within 48 hours of submission, and full refresh of my web pages every 48 hours. Read more.
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How to Commit Brand Suicide
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to use them for several of their major brands. This one client alone generated tons of work and income for XYZ design right through the year. Then It Happened... Read more.
The Power of Why: Your Psychological Ally To Marketing Success!
Here's why ‘WHY' is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my mother said to me angrily. I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-ridden platters. Waylaying different waiters, (so I would not be recognised), I'd polish 3-4 plates without blinking an eye. Read more.
| Tuesday, 29 August 2006 |
Mona Lisa Your Branding |
| Tuesday, 29 August 2006 |
When Do You Stop Marketing To Customers? |
| Tuesday, 29 August 2006 |
Why Are Customers So Indecisive? |
| Monday, 28 August 2006 |
How Many Guaranteed Top Rankings Are You REALLY Getting? |
| Monday, 28 August 2006 |
Case Study: Is Opening An Amazon zShop Worth It? |
| Monday, 28 August 2006 |
Why Twins Have the Same Surname and Different First Names |
| Monday, 28 August 2006 |
Which ONE Traffic/Sales Building Strategy Should You Choose? |
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Please click here to Subscribe to our weekly newsletter to receive Top of the line Free Marketing Tips. |
| Monday, 28 August 2006 |
How to Grow Bigger Affiliate Commission Checks |
| Monday, 28 August 2006 |
What to Sell Online in 2006 |
| Monday, 28 August 2006 |
Is Your Business a House of Cards? |
| Monday, 28 August 2006 |
Welcome To The Web's Slow Season |
| Monday, 28 August 2006 |
Is Your Business Card Working to 55% Potential? |
| Monday, 28 August 2006 |
Who Is Your Real Competition? |
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Please click here to Subscribe to our weekly newsletter to receive Top of the line Free Marketing Tips. |
| Monday, 28 August 2006 |
An Aspirin or an Autoresponder! |
| Monday, 28 August 2006 |
Is Nature a Marketing Guru? |
| Monday, 28 August 2006 |
Do you know who's killing your email marketing? |
| Sunday, 27 August 2006 |
Can your Powerpoint Presentation Rival TV Advertising? |
| Saturday, 12 June 2004 |
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