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How To Use Paid URL Inclusion To Increase Your Web Site Ranking
by: Daniel Foreman
You have just completed your web site and submitted to as many search engines as you could find. All you have to do is wait for the weeks to pass and soon you will be indexed. What about if you want to be indexed right now? Is there another option?
Paid URL Inclusion means that you pay the specific search engine an annual fee for your web page to be included in their index. There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.
Every search engine has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So, whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.
Speed for a fee
The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. If you have paid for inclusion, the additional search engine spider will index your page immediately.
The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine's index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.
It's easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.
Advantages
The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages and when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.
Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines and the paid URL inclusion spider will show that result in a matter of days.
Disadvantages
The main disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for AltaVista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your home based business income opportunity.
Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines,Google, Yahoo, and AOL, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.
How can I make this work for me?
One way to figure out whether paid URL inclusion is a good deal for your home based business is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this,you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.
Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen,but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.
As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business opportunity from home.
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