| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company's new and "hot" product to a large audience. Top management may plan to use the trade show to increase profitability and market share. Here are some tips: The purpose of participation: Before deciding whether you company should be part of this trade show, there must be a meeting of top management about the demographics of their target audience and the overall impact of the trade show. If the trade show is to launch a new product, then it should be obvious that all promotional literature and samples of the new product be ready. On the other hand, if participation in the trade show is just to create awareness and corporate visibility, then through prior research, ensure that the neighboring booths (your competitors) do not steal your "thunder". Consider co-sharing your booth: Co-sharing your booth with an alliance can be positive if there is synergy. It can also help lower the cost of booth rental and introduce your services to your alliance's customers. However, the dangers of this approach is that one exhibitor may garner more exposure and publicity which may cause some dissent; there is also the issue of the signage and the "overall feel" of the booth that has to be agreed by both parties. The Multimedia experience: It is logical to prepare a multimedia experience for participants because there will be many booths shouting for attention. Trade shows are normally chaotic in nature. Thus make enquiries about the installation of large projector screens and platforms before committing yourself to the trade show. Advertise with the trade show organizers: The trade-show organizers will be promoting the event in the various media and your company should find out if you can tag onto this media blitz. A common method is to offer your company's new product as a prize for the event's grand contest. Logistics Management: Have you been to an exhibitor's booth and asked for brochures and be given the reply that they had run out of supply? Similarly, you discovered that the chart displayed at the booth and the information provided in the brochure was not the same. What was your impression of the credibility and level of professionalism of the organization? It is essential that all information in the brochures and promotional materials be checked for accuracy and their supply sufficient for the entire event. Trade visitors will remember the organization by these items. Train your sales staff well: If you need to get temporary staff to help out, ensure that they are well drilled about the new product and the company's business philosophy. They must be forth-coming with their replies to enquiries from the public. They should not just wear the company's specially designed T-shirt and hand out flyers! Feedback forms: It is not realistic to expect "record sales" during the trade show. It is also important to create a rapport with the trade visitors by encouraging them to fill out feedback forms with their personal particulars. This will entitle them to a gift. The gifts must also be designed so that the organization will be remembered even after the trade show is over. Networking: Use this opportunity of being part of the trade show to network with other trade show participants. Set aside some time to interact with them and understand their business and services. You may form future alliances. Build up the morale of your team: Being part of a trade show can build up the morale and teamwork of your employees. Remember to rotate the duties of each member like handing out brochures or manning the booth. It is also important that they understand that the image that they convey to trade visitors during the event will go a long way in creating brand consciousness and corporate positioning. About The Author Colin Ong TS is a recognised authority in Corporate and Career Strategy. Visit his sites at http://www.mrmc.com.sg; colin@mrmc.com.sg
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Turn Your Business' New Year Resolutions in PR Revolutions As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions. Public Relations: Power Tool for the 21st Century I address this article to businesses, associations, non-profits and public entity managers seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree onone point: I believe that deep down - and I mean DEEP down - most chief executives understand that doing something about thebehaviors of their most significant external audiences can rank inimportance right up there with increased sales and earnings. Between Now and Economic Recovery There's still time to review your public relations program like Navy flight crews go over a fighter jet.Reason is, you need to fine-tune your public relations activitylooking forward to a snap-back in the economy, when you'll need all guns blazing. Dont Get Eaten Alive! If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which leads to predictable behavior, good or bad, about which something can be done. Hey, Mr/Ms Manager! Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?I mean, the concern is valid. What your most important external audiences believe about your organization, and then to what behaviors those perceptions lead, has a lot to do with whether it - and you - succeed. Are You Sure You Know What Youre Doing? Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases. Transparency in Online Transactions In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product. Financial Planners Garner Free Publicity by Making it Easy for the Media Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios. The Power of Radio - Tips for Great Radio Interviews Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.Did you know there are more than 1500 talk radio shows in the US?Also, radio is the only medium to show increased usage since the introduction of the Internet. Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title. Trade Show Tactics Revealed Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. Grow Your Financial Planning Practice by Taking Your Publicity National Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). Writing a Press Release: How to Write Quotes Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. Make Front Page News By NOT Inviting The Media Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment. Media Training 101: When 60 Minutes Knocks On Your Door You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Publicity: Nailing a Media Interview, Part II (Crisis Management) We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool) Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Whats Important About PR? Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. Top Ten Tips for Writing your Best Press Release Ever Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news. 35 Quick Tips for Writing A Press Release Layout1. 1-2 pages in length.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
