| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
Know What You Are Selling As If You Were Buying It
Recently I wanted a new lawn mower as we have an acre of land and we have to keep it mowed pretty regular in the spring and summer and the riding lawn mower from Wally World had fallen apart and had to have something repaired every year for the short four years we limped it through. I called my Dad and asked him what he thought was the best lawnmower for the money as you lay out a hefty amount for almost any riding lawn mower these days with very little guarantee of longevity. Hustler was the name he gave me. Just like the magazine that used to be hidden in the bottom drawer of quite a few men's dressers and different places, still is from what I understand, but this was the name of the lawn mower my Dad said would be a wise investment and how we remember the name. Nice sales gimmick too. While I trust my Dad, I also like to know how deep a hole is before I step into it. So I went looking and found a wonderful site with tons of information about this potential buy and was quite pleased with what I was reading as my old lawn mower had a great engine but the frame and the deck were completely beaten up. This hustler frame carries a life time warranty and has a three year bumper to bumper coverage much like that of a new car. Plus the engines are to die for. Now you must think I am trying to sell you a lawn mower but this is not the case. I want you to understand how much information there is out there for consumers to find. I also would like to give you an example of poor salesmanship while a sale was still made. I not only was able to look up all the information concerning the different models but was also able to obtain credit long before I presented anything to my husband or showed up at the store for the salesman to sell us our lawnmower. I know more about the hustler line than the sales man did or it at least felt that way and I do not sell lawnmowers. We are not rich folks so for us to spend a few thousand dollars on anything is something we really think about before we do it. When I asked a few questions of the sales man I was not impressed that he was unable to answer my questions correctly but tried to BS his way through it. It was almost comical when I went and pulled a flyer off the wall which I had also gotten off the internet and there at the very top was the answer to my question. And I was the one who looked around at the models on the floor and found one in the price range I felt was reasonable. And while I knew the differences in the models it would have been nice to hear it from someone who supposedly dealt with them on a daily basis and should have been more knowledgeable about them. I also took my husband to the side and reminded him that just because someone gives you credit does not mean you need to use it. The sales man did not try to sell me the better mower nor did he try to upgrade the engine. He also did not really explain the differences in the price other than the deck on one was larger though I knew why the prices were different and was surprised he did not attempt to explain it any further. He could have made a larger sale but he chose not to. He was a nice enough man but if I had just walked in off the street I doubt I would of bought a mower from him. It was really nice when the lawnmower was delivered and the delivery guy was nice enough to explain a few things to me which I would have found out from reading but will save me a lot of grief in the long run. I received better service from him in my opinion than the sales man. I used to sell tires and auto services. I did not know everything nor do I now. I do know in order to sell someone something you need to make that person comfortable with what you are selling and with yourself. Ultimately you are selling yourself before the product as most of the products really sell themselves. You should never sell anything you do not use yourself, are willing to use, or at the very least have read the company pamphlets your customers can read. If you are asked a question and you do not know the answer, tell your customer you don't know. When you try to fly by the seat of your pants you may find yourself not only without a sale but also without much of job. Honesty is the best policy. I sold my husband the lawnmower and the sales man just happened to be the one to make the sale. My father sold me the idea of this lawnmower first and after further investigation I agreed with him that it was the best deal. And as you attempt to sell your product be ready to offer real stories about your product and be able to explain why you recommend a certain item. Do not let the internet or a pamphlet be the deciding factor for your customer as was the case of my hustler. Consider this as you attempt to make a sale today, what questions will your customers ask you? Will you know the answers? If you don't, will you have the gumption to find the answers for them? They may already know the answer and just want to know what type of person you really are or they may really need your help in making a good decision which is more likely the case. Either way you may never know but I can assure you the bottom line will tell. A Renee Grover Semi-Retired Manager of Goodyear Tires, Painter, Poet, Collector, Photographer, Mother, Wife, Gardner, Traveler, Cook, Singer, Comedian, Small business owner, Student, Actress, WriterMrs Grover has traveled the streets of the United States. She currently resides in Tennessee after meeting her husband and moving from Virginia Beach in 1998. She graduated in 1983 from North East High in North Little Rock Arkansas, but claims North Pulaski as her true High School. She was a member of TAG for a brief period and also won various awards. After traveling the east coast and living in New York where Mrs Grover tried to pursue a singing career at the speakeasy on west fourth street while working at David's' Cookies, She went to school to cut hair before going into the Navy where she was asked to leave nicely in 1985 due to her inability to conform. She spent the next few years conforming so to speak and living with her Grandparents until moving to Virginia where she went to school to become a service writer and became the first female manager for Mr Kramer.
MORE RESOURCES:
Sales - Google News |
|
|
|
RELATED ARTICLES
Can You Use Hynotic Like Statements To Sell More Products? As I become more successful with my internet business I have become interested in ways to move my business to the next level.Besides pumping more money into advertising it occured to me that increasing my closing percentage on my websites to the visitors I am getting would be a free way to make more money without spending more money to do it. Cold Calling Reluctance Most salespeople I know consider cold calling a dreadful, but essential activity in our profession. Even those who are good at it rarely like it. Leave a Better Voice Mail Message Yesterday I received a call from a financial planner named Richard doing a cold call. My policy is to always return those calls which help me to understand why I would personally benefit from doing business with a sales person. Planning to Realize Your Goals Recently, I wrote about about creating specific, compelling goals that pull you towards what you want in your business, career and life. It is important to have a goal written down, and it is equally as important to the write down the reasons why you want that specific goal. Diverting the Flow of Customers to Your Business I was a lucky kid when I grew up. Lucky, because I had a big back yard for playing. How to Really Benefit from Associations (Part 1 of 3-Part Series) Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American Society of Association Executives. Join an Association. How to Sell High Tech Solutions Many companies are looking to improve upon the speed, security, and accessibility of business technologies, especially satellite and broadband connections to the internet. While customers are becoming more savvy, many don't speak 'tech-ese,' and they still are baffled by terms such as routers, IPSEC, T-1s, WIFI, and broadband. Dont Let Rattlesnakes Scare You Recently I was out trail running along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through the middle of Sierra Nevada Mountains of California. How to Reach Purchasing Agents of Big Corporations Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County levels), and other medium enterprises.. 5+5 = Your Dream JOHN DI LEMME ON "5 + 5 = Your Dream" I know your thinking.. A Brief History of the Sales Profession The formula for defining a "profession" is similar throughout many disciplines, including: accounting, education, engineering, law and medicine. These professions all have codes of ethical conduct, a definition of their scope, and standards of practice for their members, which include some or all aspects of academic preparation, accreditation, certification and/or licensing. How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You Instead of giving your customers or potential customers a choice between you and your competition and having them choose the other guy, have them choose you.Michelle Dunn's new book" Become the Squeaky Wheel," says creating a credit policy can have surprising results. 10 Incredible Ways To Sell Your Products Now 1. Make your reader visualize they have already bought your product in your ad. Selling Is Not A Dirty Word Selling--a word that strikes terror in writers and professionals. We love to write. Ten FAST Ways to Sell Your Products Always give a reason for the sale for credibility. 1. Value Based Pricing, Not Price Cutting Special Requirements for Reprint: we ask only that you include Paul's name and resource box, and keep all hyperlinks as live links.Complete Article with Resource Box at end:Value Based Pricing, Not Price CuttingThe oldest tactic in the world to get a sale moving is to cut the price. A Look at Store Fixture Parts Products for sale need to be displayed in a manner which best presents them in the customers' eyes. For example, clothing needs to be folded on shelves, hung from racks or displayed on mannequins. Consulting Versus Selling Consulting Vs Selling, How we can make sales by not doing selling but consulting. As we know, everybody loves to buy but hates to be sold. Voice Mail That Sells As a business owner, I receive my share of sales calls in a given month. More often than not, I'm away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Letting Them Use Plastic Obtaining merchant status will help to increase your sales. Consumers are becoming creatures of convenience; when dealing with businesses-large or small-they desire ease of transaction.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
