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What is your Motto?

 

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Company mottos can easily be printed on a business card.

Sometimes you wonder if a company motto is remembered by anyone in the company. If you ask them, they will have to search around to see if they can find where they wrote it before they will be able to tell you. Most often, the motto is so long that it is totally ignored by everyone, except the person that wrote it. The best attack for you is to write one that has meaning and that you can recite easily to your customers. I have a friend that is President of Ionics Fidelity Purewater; his motto is printed on a business size card that he keeps in his wallet. He told me that this is given to each employee and when asked, they can always find it. By the way, the motto is fairly short and to the point, it is something that they use all the time.

A motto is only as good as it is used and adhered to. Everyone needs to buy into it and then also commit it to memory. If it makes no sense and it is not relevant to the work you are doing, it will not likely be remembered. I use my ten second pitch as my motto and encourage everyone that does work for me to use it when meeting people for the first time. My motto is "to provide corporations with the tools to maintain, repair, and tune-up business processes". If someone wants a further explanation, then I go into my additional thirty-second pitch. How does your motto fit into your client introductions?

Mottos & Credos are a good way to emphasize the way you want your customer to value your products and services. It is likely the first thing they see on your office wall or even on your printed materials. The important thing to remember is that you should make sure it is useful and can be easily recited by everyone that works for you.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

 

MORE RESOURCES:

ABC News

Kerry, Snowe, Schumer Push Sec. Paulson to Purchase Small Business ...
MarketWatch - 21 hours ago
John Kerry, Chairman of the Senate Committee on Small Business and Entrepreneurship, Ranking Member Sen. Olympia Snowe and Sen. Charles Schumer, a senior ...
Is TARP Really a TRAP? BusinessWeek
Is TARP Really a TRAP but is Scott Malkinson really Scott Malkinson? thestockmasters
all 271 news articles


Small Business Scene: Drager's Classics
Seattle Post Intelligencer - 9 hours ago
If you know a small business we should visit, e-mail us at smallbusiness@seattlepi.com. Jeri Drager sells cars from the heyday of the American automobile. ...


Boston Globe

Small-business loans still flowing
Boston Globe, United States - 6 hours ago
While Mainzer, like other small business owners, is worried about the slumping economy, "We didn't see a clampdown" in lending, she said. ...


PR Web (press release)

UPDATE 1-Fed's Kroszner-small business credit access shrank
Reuters - 22 hours ago
... businesses have tightened substantially since last April," Kroszner said in prepared testimony to the House of Representatives Small Business Committee. ...
Fed's Kroszner Says Small Business Suffering from Lack of Access ... Cbonds. Info
UPDATE: US Officials: Econ Woes Big Hurdle For Small Business EasyBourse.com
$1.6 Trillion in Bailout Funds Fail to Find Their Way to Small ... PR Web (press release)
Insurance Journal - Reuters
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EPA Reform of SPCC Rule Benefits Small Business
MarketWatch - 16 hours ago
The Office of Advocacy of the US Small Business Administration is encouraged that the EPA listened to small business and included those provisions in the ...
Democrats Can Jump Start Recovery By Reinvesting in SBA Huffington Post
Hidden layoffs: Small businesses start to cut BloggingStocks
all 11 news articles


ASTA Asks Obama To Expand Small Business Lending
Travel Agent, NY - 24 minutes ago
The move is a follow-up to ASTA's recent letter to the Small Business Administration (SBA). On November 18, ASTA wrote to the SBA asking that the agency use ...


Small business focus of Detroit mayoral debate
DetNews.com, MI - 19 hours ago
The forum at the Charles H. Wright Museum of African American History focused on small business, and candidates testified about how they fostered economic ...
Detroit mayoral candidates make their cases Detroit Free Press
Detroit's top candidates favor a strong mayor DetNews.com
Mayoral candidates to hold forum Detroit Free Press
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UPDATE 2-Intuit cuts outlook, sees small business cautious
Reuters - Nov 19, 2008
... software and for revenue from payroll and bill payment processing services, as its small business customers get squeezed by the deepening recession. ...
Intuit Q1 Loss Widens; Lowers Full-Year Forecast RTT News
all 45 news articles


PR Interview: How to Pitch to ‘Fortune Small Business’: 6 Strategies
MarketingSherpa.com (subscription), RI - 4 minutes ago
SUMMARY: You work for a small business with under 100 employees and less than $100 million in annual revenue. Getting your story into 'Fortune Small ...


Wells Fargo named top small-business lender in Texas
Bizjournals.com, NC - Nov 19, 2008
Wells Fargo Bank, NA has been ranked the leading small-business lender in both the United States and Texas, according to the latest Community Reinvestment ...

Small-Business - Google News

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