| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
Innovators Role at Hard Times
One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory said Carly Fiorina was a marketing person put in change of engineers who cared nothing about the art and beauty of technology. She just wanted saleable stock to bring to market. He exhorts that when she walked into the HP Labs for the first time, she said that their new company slogan was "Invent." Then, she told them that the technology industry would never again be as exciting and profitable as it was in the '90s. That they'd all need to grow up now and face that fact. This was not the first time; a CEO had preferred cash to innovation. Carly's pitfall was taken care of, anyway. She has a point, though, while saying innovators need to have business sense. Especially when time is not that right for long-term R&D projects. Here is a list of five things innovators need to be sure that they are in place in order to make innovation worthwhile. 1. Innovation needs to reflect the company's macro and micro visions. Every company has one macro vision. Microsoft wants every computer's operating system to be running their software. Cisco says every network needs to be based on Internet Protocol and running over their products. It is not difficult to grasp that one sentence that defines why that company exists. Micro vision is a lot more difficult to get as it is a sophisticated message delivered to the market. Depending on innovator's access to the product marketing team, it may lead you to the right answer or to a dead end. No matter how organic and difficult the micro vision is; important move would be to look at the core values micro vision stands for. The question innovators need to answer is what are the trends that are unlikely to change over 5 years and build their dream over it. 2. Innovation is needed for competitive advantage, not for fun purposes. This is hard to get most times but innovation has a meaning for the company. Definitely that meaning is not fun or to show how geek of an R&D team the company has. The real meaning is; innovation puts company ahead of its competition. Innovator may not be excited with what s/he has at the end of the day because of the level of his/ her involvement with the project. However, as long as strategic value is delivered for the company, the job will be considered fully done. Innovation is to forge you ahead, not to excite its innovator where it will only be appealing to his/ her equivalents. 3. Innovation has two ends. Number 1 is innovating for the next-generation needs with an edge. Number 2 is making existing technology cheaper and/ or simpler. It is not so clever to follow sophistication over simplicity, because the winner is always the latter. Delivering sophisticated technology in a simple way is the greatest thing, an R&D team can deliver; if strategy is set as number 2. The truth is, Number 1 is enticing to an innovator but needs more time to deliver, while number 2 is boring but more effective for strategic purposes. Companies with R&D labs need to have a nice mixture of both to keep the excitement level at acceptable rates. 4. Every innovation has a time. The important thing is to flesh it out at the right time. If it is delivered early, it is called pupa. Company needs to hold onto the technology until it is the right time. 18 months early release is good enough for a pupa technology to be announced. If innovation delivered to the market is too late, it will be called a tardy so integration to the solutions without any big announcements is necessary. Innovators are supposed to read the time well. 5. Innovation's core source is evolving. For a long time, North America has been considered as the HQ of innovation. However, both Europe and Asia are striving to be more involved in the process. Understanding where the idea bulbs are is extremely important to an innovator. Today's corporate world is asking innovators to make the connection between innovation and business on their mind. No matter how hard it is; they need to assume this new role to move their company to the next stage. Burak Fenercioglu is a freelance writer. He is working for a computer network security company for over 4 years. His articles are about ideas, innovation, strategy and can be found at http://burakfenerci.blogspot.com
MORE RESOURCES:
Strategic-Planning - Google News |
|
|
|
RELATED ARTICLES
A Unique Joint Venture Twist: Make Huge Profits Even If You Have No Money, No Products, and No List Would you like to jumpstart your online or offline business without spending a ton of money?Without a doubt, joint venture marketing is the most powerful secret to making money online or offline.In its simplest form, you partner with someone else: You either sell their product to your customer base or they sell your product to theirs. Advice To Manufacturers Creating A Business Plan If you are a manufacturer wanting to use your business plan to attract investors, then your plan must do two things. It must:Comfort prospective investors with putting their money into your hands, andShow why potential customers will award business to you rather than your competitors. Completing the Annual Planning Process Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. The Chasm of Change---- Restructuring ----- The Goliath Richard L. Daft one of the country's recognized academic leadership experts raises the question, "What kind of people can lead an organization through major change?" A Turn-A-Round restructuring qualifies as major change and requires transformational leadership. Building a Better Brick-and-Mortar with the Billion-Dollar Web More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to the statistical research firm comScore. That's billion, with a B. Changing Strategy Without Losing Your Customers - Three Vital Steps to Refining Your Strategy American Eagle Outfitters and Wet Seal Stores have issued statements about company turnarounds needed to cut sales loses. This kind of story occurs far too often: a business disconnects from their customers because the company either wants to sell to a larger customer base or they want to upgrade to a more prestigious look. Laying It Out On Paper You might be thinking to yourself, "Why should I waste my time writing a business plan? I know what (web designers, freelance writers, professional organizers) do!" Knowing intellectually what your industry is all about and pinpointing exactly where you want your business to go are two entirely different propositions.Something happens when you empty vague ideas out of your head and SOLIDIFY them on paper. Fail to plan... or Plan to FAIL?? Running a business, whether it be an offline multi-billiondollar company or an online part time home business, theyshare many similar traits.One of the biggest obstacles I have endeavored totranslate to many, many small business / home businesspeople, is a very simple phrase. Succession Planning: Problems Getting Started A survey released by the American Institute of Certified Public Accountants in the spring of 2005 illustrates a widespread problem on the lack of succession planning [deciding who will take over running the firm when the current managers die or retire]. The survey found that 60% of responding certified public accountant (CPA) firms have owners who are in the 55-to-62-year-old age bracket, and more than half (56%) have at least one partner who will retire in the next five years. Sony's PSI Project In 1989, Sony founded its Institute of Wisdom at the request of its founder Masaharu Ibuka and former chairman Akio Morita.What the Institute did was something only whispered for a time. Planning For The Slow Season Of Your Business To Increase Sales Every business experiences slower periods. For some, they sell more during the Christmas season while others move at a snail pace. The Magic Of Exponential Business Growth Is there a 'magical' way to exponentially grow your business?It's about the timeless business principle known as "Re-investment".Look, one of the most exciting times for any new business is the time when effort begins to pay off. 10 Ways To Make Your Business Unique 1. Largest Selection -One way that you can make your product or service stand out is to offer the largest selection of products, services or programs. 2 Simple Steps Before Starting Your Business There is so much small business information available today that it's easy to be bogged down by the sheer volume of it all. Where does one start? Well, it's safe to say not all the information you'll receive will be of equal value. Are You Ready To Go International? Although North Americans were the dominant population on the Internet, that has now changed, and the rest of the world has caught up rapidly. And while English is still the most widely used Internet language, it's not the language of choice for many, many Internet users. Top Ten Traits of Strategic Thinkers Want to become more strategic? Add these traits to your collection of skills and watch your success soar!1. Maintain a self-responsible attitude. Benefiting from Strategic Thinking I recently took an organizational behavior class where my professor conducted a strategic thinking exercise in which groups of students were to be a part of a scholarship committee. The purpose of our committee was to use strategic thinking on allocating a scholarship budget to reward several incoming freshmen to our university. Titanic Precautions Many movies have been made about the tragic story of the Titanic. Arrogance and ignorance was definitely present during its maiden voyage, which was Titanic's last voyage. Business Plan Financial Projections: Stop Worrying About Being Right... Business plan financial projections seem daunting because they are so uncertain. This very uncertainty, however, is what makes preparing them easy because you can't possibly be right. 5 Strategies That Will Boost Your Business Productivity Today! - Part 1 Building a dynamic small business is a constantly evolving, increasingly demanding role.It is very easy to get so caught up in the day to day running of our business that we neglect to take the time to look from the outside in to see what we could do to improve our profitability!Well here are 5 Strategies that could boost your productivity overnight!They are not rocket science?and you may have even heard some of them before, but they are 5 proven principles that you can review today to help you stay on track regarding the real issues to grow your business from here.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
