| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
Redefining Distance to Market your Company
The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations are finally coming of age - the technology works with a minimum of hassle, it's an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations. The cost savings can be significant, especially when contrasted with all of the burdened costs of holding conventional meetings; i.e. travel, hotel, transportation, facilities and "time out of the office issues." Here is a quick primer on some baseline issues to consider when weighing the effectiveness of virtual marketing presentations and meetings. 1. There are a broad number of vendors, although the "virtual presentation and meeting" market segment has undergone consolidation in the last few years. I'd recommend assessing these four market leaders: www.webex.com (well established with diversified terms of services), www.placeware.com (corporate focused), www.centra.com (provides a good client plug in that enables Voice over IP ("VOIP") communications, www.raindance.com (emphasizes teleconferencing). 2. PC configuration, Internet access and firewall issues all need to be considered when your assessing the effectiveness of this process and technology. Port settings need to be "tuned" or optimized, the PC must have multimedia capabilities if your using VOIP, just about any speed of internet connection will work, but the experience for the attendee can vary depending on the connection speeds and how "heavy" your presentation is with graphics. 3. Web presentations offer a lower cost model versus traditional presentations or meetings, but there are burdened costs for web-enabled marketing - phone conferencing can be anywhere from $.15-35 per minute per user, presentation uploads for a standard power point presentation (which is the defacto app for virtual presentations), can cost $10-30. per presentation, costs per attendee can vary tremendously but average $50-500. per session, depending upon the number of users. 4. One of the most expensive parts of virtual meetings is always the teleconferencing component. All of the market leaders have some VOIP component (voice over IP) but most are not publicizing this technology or service, as they don't want to cannibalize a significant contribution to their revenue streams. One exception is Centra - they are offering VOIP integrated services with their standard web presentations or meetings. The audio quality is good, analogous to voice quality of a standard cell phone call - but there is a client download (small under 250K) to deal with and you must have a multi-media enabled PC. 5. Some web-enabled presentation challenges include the need to keep people involved - you can do this easily by leveraging the chat capabilities, dynamic polling, and standard Q&A components built into the application. The higher their interest level (as in real world meetings) the better your meeting or presentation will be. 6. Marketing presentations can be easily archived and made available to others on a 24/7 basis - this archiving can include the standard presentation, enhanced with video or audio components, depending on the sophistication of your presentation. Be prepared to pay an extra charge for this - but the marketing ROI can be significant, especially when you factor in how little most companies charge for an archiving service versus your front end costs. 7. Virtual marketing enables a whole set of web-enabled processes - you will have the ability to easily capture your prospect/customer's e-mail address and standard contact points via a registration process, involve them and capture preferences via polling in your presentations and "push" follow up communications during your presentation/meeting or later. But, it's very important to include standard "privacy" statements in your materials and adhere to them as you move forward through your business processes. 8. How does video conferencing impact your assessments of web-enabled presentations or collaborations? This depends on your budget, number of people attending the presentation, presenter and attendee locations and other intangible that are specific to your business. In general, video conferencing works better for very small (under five people) presentations or meetings, due to some of the inherent challenges of this medium. About The Author Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
MORE RESOURCES:
Video-Conferencing - Google News |
|
|
|
RELATED ARTICLES
Benefits of Web-Based Conferencing I recently graduated from college, and instead of taking a corporate programming job, my friend and I started our own web development company. Everything was going great. Web Conferencing Software - Choosing Your Application It is worth bearing in mind that, when you are deciding which web conferencing application to utilize, none of the applications currently available will do everything well.Each system has its own strengths and weaknesses and it is therefore important for you to identify what you hope to gain from your web conferencing application. Video Conferencing - An Affordable Medium Just like prices for computers and telephone systems have reduced, so too have prices for video conferencing systems. Video conferencing was once a hugely expensive technology, but is now available to almost any sized company, large or small. Video Conferencing Basics This article will provide you a brief introduction about what actually video conferencing is. By video conferecing we can connect with some other identity and also can see the video online in real time. Science Learning from Nature We are sure seeing a lot of scientific research trying to copy nature. We see non-technology copying birds, insects, spyders, animals and MIT and AUVs-Underwater Autonomous Vehicles copying fish. The Future of Thought Swapping In the future we will be able to have small chips in our brains and which will work like cell phones, but without the inherent flaws. You will not have to carry them around or worry about dropping them into the toilet. Redefining Distance to Market your Company The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations are finally coming of age - the technology works with a minimum of hassle, it's an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations. Tips On Planning A Successful Video Conference Planning a successful video conference can actually be harder then it sounds. There are several key factors you want to make sure and get right or your conference could become a total nightmare. Video Killed The Telephone Star ... You know the 80's song, "Video Killed the Radio Star." It was a big hit and one of the first videos to air on MTV. How Video Conferencing Works - Multimedia, Interactive Communication Across the Miles You may think you understand video conferencing pretty well until someone who isn't at all familiar with it approaches you for a simple definition. When they ask, "What exactly is video conferencing?" you could suddenly realize you're at a loss for words. Telephone Conferencing - Evolution in the Web The Need To CommunicateThe need for businesses to communicate both internally and with each other has always been great. Successful transactions cannot be completed without communication - so much relies upon it; decent customer service; placing orders; winning new business. How to Get Your Video Production Right the FIRST Time I'll cut to the chase. To make your video look right, you have to wear makeup. Seven Steps to a Vital Videoconference When it's time for your fifteen minutes of fame will you be ready? With videoconferencing becoming common place in 21st century communication, executives, entrepreneurs, and leaders need to be media savvy. Here's how to put your best face forward: 1. Web Conferencing - the Virtual Global Office Enabler Online collaboration has begun to evolve from just being the Wow factor to something core that every business has to invest and have a plan for. Internet has changed the way we work and live, it has made virtual offices and work from homes possible. The History of Video Conferencing - Moving Ahead at the Speed of Video No new technology develops smoothly, and video conferencing had more than its share of bumps along the way before becoming the widely used communications staple it is today. The history of video conferencing in its earliest form goes back to the 1960's, when AT&T introduced the Picturephone at the World's Fair in New York. The Benefits of Using Conference Calling for the Psychotherapist Conference calling can save you time and money. For those whoare psychotherapists, time is extremely important. Web Conferencing: Finding a Service Provider that Meets Your Needs With the vast amount of service providers that are available today, it's not always easy to find the one that best fills the bill for your particular web conferencing needs. Each one claims to be the biggest, best or least expensive, and all will try to convince you that their particular plan is the one that makes the most sense for your business. Web Conferencing Services - Types You may already have recognized the need for web conferencing within your organization. You have heard all about the many benefits and have decided it is the way forward for your company. Web Conferencing - What is it? Web Conferencing is, very simply, a meeting, conference or seminar that is held over the World Wide Web. Web conferencing can refer to audio, video or text-based conversations and are conducted in real-time. Web Conferencing Tool - Reduce Your Communication Costs For most people in business, meetings are a necessary evil. Stop for a moment and consider how much hosting or attending meetings cost your business and you may be in for a surprise; precious time spent traveling to and from the meeting location, travel expenses, and in some cases the hire of the meeting facility.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
