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50 Ways To Use Your Website
A website is the most versatile and cost-effective marketing tool on the market. It is also an investment. After all, you are building a shopfront. In a nutshell, you can use your website to: Enhance your professional image1. Look professional and as BIG as large corporations. 2. Pre-sell yourself to new clients even before you meet them. 3. Supply a meaningful and intuitive address related to your type of service. It is easier to remember www.marketingcues.com rather than a long ISP email address such as www.yourInternetServiceProvidername.com/~marketingcues. 4. Provide a permanent address with up-to-date contact details and opening hours. You can change Internet Service Provider or move physical premises and your customers will always find you and your marketing efforts are not lost. Boost confidence in your business Provide current and useful information Increase sales Save on operational costs Expand your client base. Implement promotional activities Create a favourable public image Improve your level of customer service Obtain information for market research Marketing Cues extra tip © 2005 Henriette Martel-Lawson Henriette Martel-Lawson, author of "200 Marketing Ideas for Your Website", is a website strategist who helps businesses develop or convert a stale website into an effective marketing tool. Henriette is the founder of Marketing Cues, an internet marketing resource centre providing articles, reviews, free tools and lots of tips. Receive a free ebook when you subscribe to bimonthly WEBmarketingcues newsletter at http://www.marketingcues.com
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