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Interviews with Well-Known Ezine Writers #3: - Shelley Lowery
MS: Shelley, you're an excellent person to talk toabout Ezine Articles, because - as well as being aprolific Ezine Writer - you own and operate thelargest article announcement lists on the Internet(www.web-source.net). How would you rate EzineArticles as a promotion technique? SL: Writing Internet articles is one of the bestpromotional strategies used online. Not only will itprovide you with massive free publicity, but it willalso build your credibility and promote you as atrusted professional in your area of expertise. MS: How long have you been writing Ezine Articles andwhat are the main topics you write about? SL: I've been writing articles for the last fouryears and I write mainly about Internet marketing,Ecommerce, Web Design, and Web Development. MS: Shelley, are Ezine Articles your principal webmarketing technique? SL: Yes, writing articles is my main marketingstrategy, as I have found it to be highly effective. MS: What sort of Articles have you had most successwith? In your experience, what kind of Articles aremost in demand? SL: I have found that articles written to teach andinform are the most in demand. MS: Shelley, some Ezine Writers promote a product orservice in their Resource Box, while others aim onlyto get a subscription to their free Newsletter. Whatwould your advice be for getting maximum results fromyour Resource Box? SL: I use a combination of both. I mention my productwithin my bylines, however, I concentrate more ongaining new subscribers. By obtaining my readers'email addresses, I will have the opportunity toadvertise my products over and over again. A long-termrelationship with a subscriber is much more beneficialthan trying to make a one-time sale. MS: What have you found to be the most effective waysof getting your Articles published? SL: I use a combination of methods. The mosteffective method I use is an opt-in list. I enable myvisitors to subscribe to my publishers list to receivenew articles as soon as they're released. The secondmost powerful method I use is article announcementlists. Some additional methods include posting myarticles on my website and submitting them to articledirectories. MS: Apart from getting your Articles published inNewsletters, are there any other ways you use yourArticles to promote your website? (such as turningthem into a free E-Book)? SL: In addition to getting your articles published inezines, syndication services provide a great way togain massive free promotion. If your article ispublished, it will be displayed across hundreds ofwebsites. MS: That sounds like something every Ezine Writershould be doing. You own and operate an articlesyndication service yourself - can you tell us moreabout that, Shelley? SL: Sure, Michael. The Syndicator is a uniqueservice that enables webmasters to publish completearticles (with the author's photograph) and/or justheadlines on their website. These articles areavailable in several different categories includingBusiness, Internet Marketing, Biz tips, WebDevelopment, Web Design tips, Home/Family, Horoscopesand others. Each article feed displays fresh articleseach week and is automatically updated. MS: What kind of exposure could an Ezine Writer getthrough your syndication service? SL: The Syndicator provides content to over 4,000websites, including co-branded syndication sites. Inaddition, the syndicated content is dynamicallydelivered to over 10,000 ebooks circulating theInternet, with a combined audience of nearly half amillion viewers each week. Syndicator: http://www.web-source.net/syndicator.htm MS: That's a huge audience! What sort of articlesdoes the Syndicator accept? SL: The articles selected to run in syndicationshould be well written in simple, everyday languagethat everyone can understand. They should provide ourreaders with quality information that teaches andinforms in regard to the subject matter. Submissions:http://www.web-source.net/syndicator_submit.htm MS: Some people say - with regard to Ezine Articles -that everything that could possibly be written abouthas already been written. What would be your responseto that? SL: There's an endless number of subjects on which towrite about. But even if a subject has been previouslywritten about, every writer has their own style andtheir own opinion - your article will have its ownuniqueness. MS: What would you say is the single most importantstyle tip for writing a good Ezine Article? SL: Articles should be well written in a simple,everyday language. And, provide readers with qualityinformation that teaches and informs in regard to thesubject matter. MS: And finally, Shelley, what would be your adviceto someone who wants to write Ezine Articles but hasnever written for the Internet before? SL: If you really want to get published, write yourarticles with a sincere desire to teach and inform. Talkto your readers and share your expertise. MS: Thank you, Shelley - you've given us some greattips. SL: Thank you, Michael. It was my pleasure. ------------------------------------------------------------
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