| |
| |
|
Go Back | About | Contact | Web Design News | |
|
|
|
Build Links and Your Brand: Article Marketing Delivers
Many online marketers have crowed about the value of writing and publishing articles for branding and credibility. A few have mentioned the effects articles can have on the links to your site and therefore your search engine rankings. None of them, however, have made a distinction between what I see as the two article marketing methods. In this article we'll look at both "the fast way" and "the thorough way" of article marketing as well as something crucial that no other article I've read includes - a complete list of the 82 article directory submission sites that pass PR. The fast way focuses solely on link building and should get you a decent number of links to your site - I estimate at least 12 per article - in a relatively short period of time - about three and a half hours for writing and submitting to directories plus a month of waiting for the next update. The thorough way focuses on understanding your industry's media as a whole and establishing relationships with the key players there. Getting your article published in the right place will not only give you a great link from a high PR site - it can give you a level of perceived expertise and credibility that can increase your company's sales in short order. The thorough way is a long process though and requires a significant amount of time up front. Whether or not it's worth it really depends on the quality of the publications that cover your industry and the amount of time you have to spend. There are also ways to add some "thorough" tactics to the fast way, which I'll cover at the end of the article. For those who have articles written already here's a list of 12 PR passing general directories that accept any type of article and here's a list of all 82 PR passing article directories I've found so far. Disclaimer: I have not submitted to these directories yet. In a later article I'll publish more info about each one. Article Marketing The Fast Way (Linking Oriented): a) Write an informational and helpful 250 word article that you think will appeal to your audience. b) Submit this article to these 11 general interest article directories. c) Repeat The key of article marketing is the link you get back to your site in your author bio. If you have more useful information that relates to your article on your site then you can link back there too. Do use the keywords you'd most like to rank for in the text links to your site, where text links are an option. (Scroll down to this guy's author bio in Jorbins for an example of link text in bio.) Since this is a linking initiative don't worry about optimizing the article as a whole. Just write naturally and solve your audience's problems, preferably in ten easy steps. If you service the small business or B2B industry then consider writing a business advice article as the majority of directories out there relate to this sort of content. If you sell concrete mixers though is it worth it to have links from 40 different marketing sites from your "concrete mixer's guide to better marketing" article? If you're having trouble coming up with article ideas then check out my guide to article writing or send an email to GFrench at gmail.com. Article Marketing The Thorough Way (Branding and Linking Oriented): a) Research the online publishers (includes directories, email newsletters, informational websites and blogs) of your industry's media. b) Discern how your specific industry knowledge fits with each publication's apparent editorial agenda (should you write an article or present yourself as an expert for answering reader questions?) c) Pick the top site you'd like to write for and make sure they accept freelance and that when they do they provide PR-passing links (if their article pages show a gray bar in Google's PR tool then don't fool with them). d) Check out the publication's existing and current articles and see what's missing. In other words, how can you make a valuable contribution to your industry's knowledge base? c) Query your top site's editor with your suggestion for an article (PR whiz Pete Larmey suggests crafting and sending a 2 sentence summary before sending the whole article) and negotiate whether or not/how long this publication has exclusive rights. Don't go exclusive for more than a week or two unless this is a major publication and you really think it's valuable. e) Write the article and submit. Edit as needed/directed. f) Give your publisher the agreed upon exclusivity and then begin submitting your article to other publishers who don't care so much about first publish rights. g) Finally, submit to the relevant article directories, as well as these general article submission directories. Building Some Thorough Method Elements Into The Fast Way If you're interested mostly in links but wouldn't mind trying to build a little brand then here are a few things you can do that may help your industry credibility. a) Mention in your author bio or article that you answer questions by email... so long as you can publish the discussion in another article. This will help you begin to develop a relationship with your readers. b) Mention in your author bio that you welcome suggestions from editors for article requests. This will help you to begin establishing editorial relationships, which can turn into further opportunities for you to help readers, build credibility and boost sales. c) More research: spend more time looking around and seeing what's out there in regards to current articles. This will ensure that you're writing something likely to get published by ezines and websites, and linked to from blogs. I wrote this article without querying editors. I did, however, research the existing article marketing articles. I also know that the majority of those article directories out there accept marketing-related articles and so will be able to build lots of links to my article marketing site. Want to build links to your site and enhance your brand? Send article marketing questions to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a search engine marketing copy writer for Websourced and conducts branding and link building research on his article marketing blog. If you wish to publish this article, please retain all links.
MORE RESOURCES:
Writing-Articles - Google News |
|
|
|
RELATED ARTICLES
Success Starts with Articles No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors-almost none of them return. SureFire Ways To Get Free Publicity Using Articles Free publicity can help to spread the word about your name and business. There are many ways in which you can publicize your web site at no cost. A Writers Glossary (Part Two) Find definitions from H to P.. Articles: Why You Need to Write Them Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. Speakers and Trainers - The Internet is Your Biggest Megaphone Speak to an Audience that Reaches across the GlobeAs a professional at home on the platform, you've spent years polishing a compelling message. The presentations you make are honed to perfection. Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Discover How You Can Write an Article That Will Excite Your Target Market and Make You Money! I am often approached and asked, how do I write an article that will get published in other peoples ezines, newsletters, newspapers or other publications, and it's a VERY good question as it's not a case of sitting down and writing just anything - there are some tricks to doing it, and I'm going to share with you some the basic process you need to follow to get started in the right direction?First of all why even bother to write an article?Well for one, it's a fabulous way to gain FREE exposure to a target market you want, but don't have yourself. It's also a terrific way of increasing your own personal profile, as articles build your credibility as an expert of the topic you're writing about. Why You Should Write Articles or At Least Get a Ghostwriter to Write for You Overture reports over 1 million queries for article keyword related searches for the month of July 2005 itself. What this could actually mean is that a whole new level of exposure for your name and your services are awaiting you out there to grab. Writing for the Internet - How to Market Yourself on the Web Writing articles for online newsletters and websites can be a low cost, effective and powerful way of marketing yourself to new clients.Writing for the Web, however, is quite different from writing for other formats. 15 Questions To Instantly Help You Write A Tips Booklet 1. What is the single most compelling subject from your experience or knowledge that you want the world to know about? If there are several topics, consider which one you are most passionate about. Why Link Exchanges are Dead-and What the New Move in Free Traffic Is It's no secret-link exchanges are dying a painful death. And why you ask? Since March 2005 the new Google algorythm has become very very picky about the quality, quantity and frequency of incoming links to your website. What is a Ghostwriter and How Can I Find One to Hire? A ghostwriter, as one may think is not a writer from another dimension, but rather a well established writer who researches and writes an article on an assigned topic under someone else's name. Not everybody has the luxury of time and space to write their own content these days, thus giving the term ghostwriter a whole brand new kick. Article Marketing: Why 2 URLs Equals Watered Down Orange Juice! Are you an Article Marketer? If so, you know that it pays to write hundreds of articles and post them on the web with your URL attached to the bottom.But did you also know? When you include TWO URLS in the resource box of your article, you're turning it into watered down orange juice. Building Your Site With Other Peoples Content--Part 2 Earlier, I published part 1 of this series, which contained a number of methods for building your site using other people's content. Now, I've come up with a few more ways that you can do this that I wanted to share with you. Writing Articles to Improve Link Popularity There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your site's link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines. Ezine Article Writing In 10 Easy Steps 1. Choose A Topic. An Article People love to hear stories. They'll identify with what you have to say much more easily if you tell them an anecdote that relates to your subject matter. Advertising that Wont Cost You a Dime is to Write Articles Search Engines are constantly on the "look out" for freshly written content that has been submitted online. So how do you come up with ideas for your next article? Here are several suggestions that may help. 5 Critical Promotion Mistakes People Make With Articles Did you realize that writing and publishing articles onlinerepresents one of the best-kept website traffic secrets?It's true! In fact, if you learn some basic principles, youcan drive thousands of visitors to your website withoutspending any money on advertising. Publishing articles notonly establishes you as an expert in your chosen field, butalso allows you to fly under the natural "radar defenses"your prospects have against advertising. Article Writing: Everything I Need to Know, I Learned from My English Teacher By now you probably understand how important writing for trade publications is to establishing credibility in the home business world.On to the first hurdle: how do you get past that HUGE writers' block? How do you know what to write about, and how do you make it unique, informative and interesting?Remember how you resisted writing those reports in school, insisting that you would never need to know how to do that in "real life"? Welcome to the real world of business writing.
|
ChicagoAnimation's Acquisitions: Market Polls - 1pennyStock.com
Sponsors: Paving | VTL's | Religious Statues
